The new logo was registered by Korea Intellectual Property Rights Information Service in December 2019 and a similar prototype logo was used on their Imagine by Kia concept car seen at the Geneva Motor Show. The new look was publicly introduced on January 6, 2021 along with a new slogan; 'Movement that inspires'. Joining to all of it, Kia Motors changed its name to Kia. The new logo was first used on the K8 model, which was previewed on February 17, 2021 as a replacement to the second generation K7/Cadenza model, and will be used gradually on all-new or redesigned, existing and facelifted car models. In the United States, the new logo was first used on the fourth generation 2022 Kia Carnival, which was revealed on February 23, 2021.