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Rowntree's Chocolate Crisp

1935–1937

Rowntree's Chocolate Crisp

Rowntree's Kit Kat Chocolate Crisp

1937–1945

Kit Kat Chocolate Crisp

Rowntree's Kit Kat

1945–1947 (Blue label)

Kit Kat Blue

During World War II, dark chocolate was used due to a lack of ingredients. The label was made blue instead of red to indicate the change.

1947–1988 (Red label)

Kit Kat Red Logo

After World War II, the candy reverted back to the red label.

Nestlé Kit Kat

1988–1995

Kit Kat 1969 Logo

1995–2004

KitKat (1995)

2004–2017

KitKat logo

2017–present

KitKat new

See Also

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