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| 1935–1937 | 1937–1942 | 1942–1945 | 1945–197? | 197?–1988 |
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| 1988–1995 | 1995–2004 | 2004–2017 | 2017–2022 | 2022–present |
Rowntree's Chocolate Crisp[]
1935–1937[]
Rowntree's Kit Kat Chocolate Crisp[]
1937–1942[]
Rowntree's Kit Kat[]
1942–1945[]
During World War II, dark chocolate was used due to a lack of ingredients. The label was temporarily made blue instead of red to indicate the change, and "Chocolate Crisp" was removed from the name, making it simply Rowntree's Kit Kat.
1945–197?[]
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After World War II, Kit Kat switched back to the red label.
197?–1988[]
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Nestlé Kit Kat[]
1988–1995[]
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1995–2004[]
Even though Kit Kat's wordmark was changed in 1995, a variant of the previous one was still used in the United States until 2024.
2004–2017[]
This logo can still be seen on Kit Kat frozen dessert tubs in Canada.
2017–2022[]
This logo can still occasionally be seen.
2022–present[]
In late 2022, Kit Kat began using an updated logo.
| Nestlé Baby Food: Cerelac | Gerber | Mucilon | NAN | NaturNes | Nestum | SMA Nestlé Beverages:
Nestlé Chocolate & Confectionery: Nestlé Dairy: Specialty nutrition brands: Direct sales store brands: Purina Petcare: Nestlé Waters: Other brands and subsidiaries: McKay:
Former/discontinued brands Notes  |
