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1924–1930	1930–1938	1938–1960	1960–1965	1961–1980


1978–2007, 1978–present (Mexico, Asia, Oceania)	2007–present, 2007–2020 (US, Canada), 2018–present (Asia, Oceania)	2020–present (US, Canada), 2021–present (Asia, South America), 2022–present (parts of Europe)	2024–present

1924–1930[]

Kleenex-1924

SVG NEEDED

1930–1938[]

Kleenex-71327098

SVG NEEDED

1938–1960[]

Kleenex-1938

SVG NEEDED

1960–1965[]

SVG NEEDED

1961–1980[]

Kleenex (1960, Alt)

SVG NEEDED

Designer:

Typography:

Custom

Launched:

1961

1978–2007, 1978–present (Mexico, Asia, Oceania)[]

Kleenex 1976

2007–present, 2007–2020 (US, Canada), 2018–present (Asia, Oceania)[]

Designer:

Sterling Brands

Typography:

Unknown

Launched:

2007
2018 (Asia, Oceania)

2020–present (US, Canada), 2021–present (Asia, South America), 2022–present (parts of Europe)[]

Kleenex (America) (2020)

Designer:

Turner Duckworth
(Rob Clarke)^[1]

Typography:

Unknown

Launched:

2020 (US, Canada)
2021 (Asia, South America)
2022 (Europe (French and German speaking areas))

2024–present[]

Kleenex 2024

Designer:

Turner Duckworth

Typography:

Kleenex Serif

Launched:

October 21, 2024

V • T • E

Subsidiaries:

Kimberly-Clark Professional | Kimberly-Clark Softex (Indonesia) | Yuhan-Kimberly (Korea)

Adult care brands:
Confidence | Depend | Poise | Plenitud

Baby & child care brands:
Huggies (Clean Team | Little Movers | Little Snugglers | Little Swimmers | Pull-Ups) | GoodNites | DryNites | Green Finger | Happy Nappy | KleenBebe | Sweety

Family care brands:
Andrex | Cottonelle | Hakle | Neve¹ | Page | Petalo | Scott | Scottex | Softies | Tela | Viva | Wondersoft

Feminine care brands:
Kotex (U | White | Anydays | GoodFeel) | Softex (Daun Sirih) | Intimus | Camelia

Professional brands:
Kleenex | Scott | WypAll | Kimtech | Kleenguard

Notes:
¹ Pending sale to Suzano

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