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Knorr is an international food brand known for its soups, noodles and bouillon cubes, among others. The logo features the signature of Carl Heinrich Knorr, who founded the company.

It is owned by Unilever since 2000, when it acquired the American company Bestfoods, including several other brands (like Brown & Polson). In Japan, the Knorr brand is owned by Ajinomoto (under license from Unilever).

1838–2004

1838–1988

Knorr logo old

1988–2004

Knorr old

2004–2019 (Germany), 2004–present (International)

Knorr 2004

This logo features a modified version of the Knorr signature. It always appears across a shining green band.

2019–present (Germany)

Knorr 2019


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A new logo was introduced in Germany in 2019 that drops the green band and instead places the Knorr text in a green leaf-like holding shape, along with the year of establishment (1838). The 2004 logo continues to be used in other countries.


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