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Knorr is an international food brand known for its soups, noodles and bouillon/stock cubes, among others. The logo features the signature of Carl Heinrich Knorr, who founded the company.

It has been owned by Unilever since 2000 when it acquired the American company Bestfoods, which included several other brands. In Japan, Knorr is owned by Ajinomoto (under license from Unilever).

Contents

1 1838–2004
- 1.1 1838–1988
- 1.2 1988–2004
2 2004–2019
3 2019–present

1838–2004

1838–1988

1988–2004

2004–2019

This logo features a modified version of the Knorr signature. It usually appears across a shining green band.

2019–present

Knorr (2019).svg

In early 2019, a new logo was introduced in Germany, and later the UK, that drops the green band and instead places the Knorr text in a green leaf-like holding shape, along with the year of establishment (1838). While this logo started to roll out worldwide, the 2004 logo continues to be used in some countries.

Design Tagebuch (German)

Subsidiaries

Current: Hindustan Unilever¹ (India) | Unilever Indonesia | Unilever Japan | Unilever Philippines (Other) | Unilever Food Solutions | Unilever Fima (Portugal) | Pepsi Lipton³
Former: Van den Bergh Foods | Lever Fabergé | Elida Gibbs | Lever Brothers | Bestfoods | Alberto Culver | DiverseyLever

Foods & Refreshment
Global brands: Hellmann's (Best Foods) | Horlicks² | Knorr (Continental | Royco) | Lipton (Ice Tea | Brisk)³ | Tazo

Local brands: Amino | Amora | Annapurna | Arisco | Aromat | Baltimor | Bango | Beseda | Boost^{1, 2} | Bovril | Brooke Bond¹ | Brown & Polson | Bru¹ | Brummel & Brown | Buavita | Bushells | Calvé | Chicken Tonight | Chirat | Choysa | Colman's | Conimex | Cup-a-Soup | Darco | Elmlea | Fanaco | Fruco | Fudgsicle | Glaxose-D | Glen | Graze (Nature Delivered Inc.) | Grom | Hertog | Jawara | Jif | Joko | Kissan¹ | Knorrox | Kuner | Lady's Choice | Lan-Choo | Lao Cai | Lyons Tea | Maille | Maizena | Malloa | Maltova² | Marmite | Mãe Terra | McColin's | Mondamin | O'hoj | Oxo (Canada) | PG Tips | Pfanni | Pot Noodle (Asian Street Style | Pasta | Rice) | Prep Co | Pukka Herbs | Pure Leaf | Rafhan | Rani | Red Red | Red Rose Tea (Canada) | Ri-K | Robertsons | Saga | SariWangi | Salsa Lizano | Savora | Scottish Blend | Sir Keningston's | Slotts | T2 Tea | Tazo | Té Club | The Vegetarian Butcher | Telma | Tortex | Turun Sinappi | Unox | Viva² | Weis | Winborgs | Zwan

Heartbrand Ice Creams: Algida (Italy, Greece, Turkey, Hungary, Poland, Romania, Estonia, Croatia) | Bresler (Chile) | Eskimo (Austria) | Frigo (Spain) | Frisko (Denmark) | GB Glace (Sweden) | Good Humor (United States, Canada) | HB (Ireland) | HB Wall's (Northern Ireland) | Holanda (Mexico) | Ingman (Finland) | Inmarko (Russia) | Kibon (Brazil, Argentina, Falkland Islands) | Kwality Wall's¹ (India, Nepal, Bhutan, Sri Lanka) | La Fuente (Colombia) | Langnese (Germany) | Lusso (Switzerland) | Miko (France) | Ola (Netherlands, Belgium) | Olá (Portugal) | Pingüino (Ecuador) | Selecta (Philippines) | Streets (Australia, New Zealand) | Strauss (Israel) | Tio Rico (Venezuela) | Wall's (United Kingdom, Indonesia, Malaysia, Thailand)

Other frozen dessert brands: Ben & Jerry's | Breyers | Calippo | Carte d'Or | Cornetto | Cremissimo | Culture Republick | Fruttare | Grom | Golden Gaytime | Klondike | Magnum | Nice By Nature | Paddle Pop (Max) | Popsicle | Solero | Swedish Glace | Talenti | Viennetta | Weis | Sealtest | Seru!

Beauty & Personal Care
Global brands: Axe (Lynx) | Clear (Ultrex | Pure Derm¹) | Closeup | Dove (Men+Care) | Lifebuoy | Love Beauty and Planet | Lux | Monsavon | Murad | Pond's (Men) | Rexona (Degree | Sure | Shield) | Sunsilk (Elidor | Seda | Sedal) | TIGI (Bed Head) | Timotei | TRESemmé | Vaseline (Vasenol)

Local brands: Alberto Balsam | Andrélon | Aviance | Baba | Badedas | Bioexpert | Block & White | Brut | International Breeze¹ | Brisk | Brylcreem | Camay | Caress | Clinic Plus¹ | Coco Varela | Creamsilk | Citra | Dawn | Dermalogica | Dimension | Dollar Shave Club | Dr. Kaufmann | Duschdas | Ego | Elle 18¹ | Eskinol | Fair & Lovely | FDS | Folicure | Gabi | Glysolid | Good Morning | Hamam¹ | Hazeline | Impulse | Indulekha¹ | Ioma | Kalina | Korea Glow | Lakmé¹ | Lever 2000 | Lever Ayush¹ | Le Sancy | Liril¹ | Living Proof | Love & Care | Master | Matey | Mist | Mod's Hair | Nameera | Neutral | Noxzema | Nexxus | Organics | Preventive | Pears | Proderm | Pureline Hijab Fresh | Q-Tips | Radox | Regenerate | Savital | Savilé | Simple | St. Ives | Suave | Tatcha | Thermosilk | Toni & Guy | Vibrance | Vinolia | VO5 | Williams Expert | Zendium | Zest | Zhonghua | Zwitsal (Fissan)

Smile dental care brands: AIM (Greece) | Fortident (Colombia) | Mentadent (Italy) | Pepsodent (India¹ | Finland) | P/S (Vietnam) | Prodent (Netherlands) | Signal

Home Care
Global brands: Blueair | Cif (Jif | Viss | Handy Andy) | Comfort (Molto) | Domestos (Domex | Glorix | Vim | Promax) | Omo (Ala (Argentina) | Biotex | Breeze (Malaysia, Singapore and the Philippines | Thailand) | Fab | Persil | Rinso (Indonesia) | Skip | Surf Excel | Via) | Sunlight | Surf (Ala (Chile) | Omo (France) | Puro| Sunil | Drive | Dero)

Local brands: 3D Multiusos | Active Wheel¹ | Aromatel | Ala | Andy | Bio Luvil | Cajoline | Coccolino | Coral | Cuñataí | Day 2 | Drive | Flóraszept | Fofo | Lavo Matic | Love Home and Planet | Lysoform | Minerva | Neutral | Nevex | Persil (France) | Pureit¹ | Quix | Rin¹ (Brilhante | Radiante | Viso | Omo (Thailand)) | Rinso | Robijn | Savo | Seventh Generation | Sun | Sunil | Super Pell | Svelto | Vivere | Vixal | Wipol

Other
UStore

Former/defunct brands
AdeS/AdeZ | All | Ambrosia | A&W (Canada) | Bertolli | Blå Band | Batchelors | Bifi | Birds Eye (UK & Ireland) | Calvin Klein (fragrances) | Elizabeth Arden | Findus (Italy) | Gorton's of Gloucester | Iglo | John West | Liebig | Mazola | Mrs. Butterworth's | Oxo | Ragú | Skippy | SlimFast | Snuggle | Spreads business⁴ | Wisk | Wish-Bone | Wall's (meat) | Peperami | Heisse Tasse | Lesieur | Clearblue | Milkana | Boursin | Nordsee | Clemente Jacques | Mattesons | La Roche aux Fées | Atkinsons | Alsa | Banania | Benco | Luzil | Sunil (Germany) | Jacky | Mer | Elite | Superwheel | Superbusa | Denim | Jolly | Lawry's Foods | Adolph's | Thermasilk | Salon Selectives | Bresso | Bon Vivant | Masterline | Meister-Marken | Sanogyl | Karl Lagerfield

Notes
¹Brands exclusively used by Hindustan Unilever in India.
²Health drinks business acquired from GlaxoSmithKline.
³Teabags business wholly-owned by Unilever, the ready-to-drink business is handled by a joint venture with PepsiCo.
⁴Now owned by Upfield (Kohlberg Kravis Roberts).

Unilever 2004.svg

Subsidiaries:

Current: Ajinomoto Frozen Foods | Ajinomoto General Foods | J-Oil Mills
Former: Calpis

Brands:
AJI-NO-MOTO | Cook-Do | Ajinomoto Frozen Foods | Hondashi | Knorr¹ | Amino Vital | Vono | Amoy³ | Morchu Gaotang | Vermont Curry | Vono | Hapima | Birdy | L-Lysine | Lite Sugar | Ros Dee | Takumi-Aji | YumYum | Aji-Mayo | Aji-ngon | Aji-Quick | Aji-Shio | Chickensavor | Crispy Fry | Fres-C | Ginisa | Porksavor | Sarsaya | Sinigang | Tasty Boy | Activa | Pal Sweet | Seri-Aji | Slim Up | Techno M Series | Tumix | Delito | Masako | Mayumi | Sajiku | Saori | Samsmak | Yakinoodles | Ajinomoto (France) | Ajinomoto Chicken Powder | Oyakata | MaDish | Ling Ling | Taipei Foods | Jose Ole | VIP Foods | Posada | Bernardi | Fred's For Starters | Whitey's | The Original Chili Bowl | Golden Tiger | Doña Gusta | Aji-Sal | Fit | Harmonix | L-Lysine | L-Threonine | MID | MID Sugar | Nissin Lamen² | Receita de Casa | Sabor a mi | Satis | Sazón | Ajinomen | Ajinomix | Aji-no-Sillao | Crispy Chicken | Deli Arroz | Doña Gusta

¹Only in Japan, made under license from Unilever.
²Only in Brazil, made by Nissin-Ajinomoto, a joint venture between Ajinomoto and Nissin Foods.
³International brand licensee. UK rights held by The Kraft Heinz Company.

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