Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1889–1907 1907–1935 1935–1987 1935–1960 1960–1971 1971–1987
1889–1907 1907–1935 1935–1987 1935–1960 1960–1971 1971–1987
1982–2006 1983–1987 1987–2006 2006–present 2016–present  
1982–2006 1983–1987 1987–2006 2006–present 2016–present

The Eastman Dry Plate Company[]

1889–1907[]

The Eastman Dry Plate Company logo

Eastman Kodak Company[]

1907–1935[]

Ekc
Designer:  Unknown
Typography:  Custom
Launched:  1907

The Kodak logo was first introduced in 1907, featuring a circular design that contained the brand name.

Kodak[]

1935–1987[]

Kodak 1935-1987
Designer:  Unknown
Typography:  Custom
Launched:  1935

1935–1960[]

Kodak 1935
Designer:  Unknown
Typography:  Custom
Launched:  Unknown

The logo underwent a major overhaul in 1935, as the company’s name was inscribed in red and yellow “trade dress” colours, kept inside a rectangular structure. The font used here would be retained for the next two logos.

1960–1971[]

Kodak 1960
Designer:  Unknown
Typography:  Custom
Launched:  August 11, 1960

The Kodak logo was modified once again in 1960 when a corner curl design was introduced that remained in use for almost a decade.

1971–1987[]

Kodak 1971
Designer:  Peter Oestreich
Typography:  Custom
Launched:  April 14, 1971

In 1971, the company unveiled a redesign that contained a box and a graphic element “K”.

1982–2006[]

Kodak 1984 Wordmark
Designer:  Joe Selame of
Selame Design
Typography:  Custom
Launched:  December 1982

In 1982, the typeface was significantly simplified. This logo was still used for Kodak Motion Picture Film until 2014.

1983–1987[]

Kodak 1983
Designer:  Joe Selame of
Selame Design
Typography:  Custom
Launched:  April 1983

1987–2006[]

Kodak 1987
Designer:  Joe Selame of
Selame Design
Typography:  Custom
Launched:  February 1987

The “box logo” was given a more contemporary and modernistic feel.

2006–present[]

Kodak 2006
Designer:  Allen Hori for
Ogilvy
Typography:  Custom
Launched:  January 6, 2006

Kodak unveiled a new logo in 2006, retaining some aspects of its previous 1984 logo. This was created by Allen Hori of Identity Design, who also supervised the entire rebranding process. The Kodak wordmark is sometimes positioned inside the yellow bars. It is still used on some products.

2016–present[]

Kodak 2016
Designer:  Work-Order
Typography:  Unknown
Launched:  October 20, 2016

Kodak reverted its logo to its 1971 design with new lettering in 2016 (though the corner was slightly modified).

External links[]


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