For other related logos and images, see:
Eastman Kodak Company
The Kodak logo was first introduced in 1907, featuring a circular design that contained the brand name.
The logo underwent a major overhaul in 1935, as the company’s name was inscribed in red and yellow “trade dress” colours, kept inside a rectangular structure. The font used here would be retained for the next two logos.
The Kodak logo was modified once again in 1960 when a corner curl design was introduced that remained in use for almost a decade.
In 1971, the company unveiled a redesign that contained a box and a graphic element “K”.
In 1987, the typeface was significantly simplified and the “box logo” was given a more contemporary and modernistic feel.
Kodak unveiled a new logo in 2006, retaining some aspects of its previous 1987 wordmark. This was created by Allen Hori of Identity Design, who also supervised the entire rebranding process. The Kodak wordmark is sometimes positioned inside the yellow bars. It is still used on some products.
Kodak reverted its logo to its 1971 design with new lettering in 2016.