Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1907–1935 1935–1960 1960–1971 1971–1987
1907–1935 1935–1960 1960–1971 1971–1987
1984–2006 1987–2006 2006–2016 2016–present
1984–2006 1987–2006 2006–2016 2016–present

Eastman Kodak Company

1907–1935

Ekc

The Kodak logo was first introduced in 1907, featuring a circular design that contained the brand name.

Kodak

1935–1960

Kodak 1935

The logo underwent a major overhaul in 1935, as the company’s name was inscribed in red and yellow “trade dress” colours, kept inside a rectangular structure. The font used here would be retained for the next two logos.

1960–1971

Kodak 1960

The Kodak logo was modified once again in 1960 when a corner curl design was introduced that remained in use for almost a decade.

1971–1987

Kodak 1971

In 1971, the company unveiled a redesign that contained a box and a graphic element “K”.

1984–2006

Kodak 1984 Wordmark

1987–2006

Kodak 1987

In 1987, the typeface was significantly simplified and the “box logo” was given a more contemporary and modernistic feel.

2006–present

Kodak 2006

Kodak unveiled a new logo in 2006, retaining some aspects of its previous 1987 wordmark. This was created by Allen Hori of Identity Design, who also supervised the entire rebranding process. The Kodak wordmark is sometimes positioned inside the yellow bars. It is still used on some products.


2016–present

Kodak 2016

Kodak reverted its logo to its 1971 design with new lettering in 2016.

External links

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