This page only shows primary logo variants. For other related logos and images, see:
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1907–1935 | 1935–1960 | 1960–1971 | 1971–1987 |
1984–2006 | 1987–2006 | 2006–present | 2016–present |
Eastman Kodak Company
1907–1935
The Kodak logo was first introduced in 1907, featuring a circular design that contained the brand name.
Kodak
1935–1987
1935–1960
The logo underwent a major overhaul in 1935, as the company’s name was inscribed in red and yellow “trade dress” colours, kept inside a rectangular structure. The font used here would be retained for the next two logos.
1960–1971
The Kodak logo was modified once again in 1960 when a corner curl design was introduced that remained in use for almost a decade.
1971–1987
In 1971, the company unveiled a redesign that contained a box and a graphic element “K”.
1984–2006
In 1984, the typeface was significantly simplified.
1987–2006
The “box logo” was given a more contemporary and modernistic feel.
2006–present
Kodak unveiled a new logo in 2006, retaining some aspects of its previous 1984 logo. This was created by Allen Hori of Identity Design, who also supervised the entire rebranding process. The Kodak wordmark is sometimes positioned inside the yellow bars. It is still used on some products.
2016–present
Kodak reverted its logo to its 1971 design with new lettering in 2016.