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1911–1950 1950–1965 1965–present
1911–1950 1950–1965 1965–present

Kraš (Croatian pronunciation: [krâʃ], formerly known as Union) is the largest Croatian company engaged in the production of confectionery products and at the same time one of the largest in Southeastern Europe.

Union[]

1911–1950[]

Union Zagreb logo (1911)
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The company traces its origins from two factories from the early 20th century — "Union", founded in 1911, by Yugoslavian Jews, including Slavaljub Deutsch, the oldest surviving chocolate manufacturer in southeastern Europe — and "Bizjak", founded in 1923, which manufactured toast, cookies and wafers. Deutsch was subsequently murdered in Auschwitz and his property seized.

Just two years later, the Union factory was awarded the title of royal court supplier for the royal court in Vienna and Buda.

Kraš[]

1950–1965[]

Kraš logo (1950-1965)

After the Second World War and the establishment of the socialist market system in 1945, the state nationalized the Union factory and confiscated it from its owners. By 1950, Union, Bizjak and other smaller confectionery manufacturers from Zagreb merged. In the same year, the authorities gave the factory a new name — Josip Kraš, after the national hero, a prominent member of the highest governing bodies of the KPH and KPJ who was killed in a street fight with the Ustasha on October 18, 1941 in Karlovac.

1965–present[]

Kraš logo (1965-1990)
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