1926–1960 | 1960–1988 | 1988–2012 | 2012–present | 2024–present |
1926–1960[]
1960–1988[]
1988–2012[]
This logo is still seen on Kraft cheese products in Indonesia as well as on lids for Cheez Whiz. It was used in the Philippines for its Cheddar boxes until 2022, when it was integrated with the Eden brand.
2012–present[]
Kraft Foods Group, formerly the North American grocery division, was officially spun off from Kraft Foods, Inc. on October 1, 2012, creating a slight variant of the classic "racetrack" logo used since the 1960s. Now the text was changed to all lowercase (except for the 'K') and in a different font. The parent company, which currently holds the snack and confectionery business worldwide, renamed itself as Mondelēz International.
In 2015, Kraft merged with The H. J. Heinz Company to form Kraft Heinz. However, both names continue to exist separately on their respective products.
2024–present[]
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In 2024, Kraft changed their logo to look closer to the original racetrack logo from 1960.
External links[]
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Kraft Foods Group |
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Predecessors: Kraft Foods Group | The H. J. Heinz Company
Cheeses and Spreads Condiments and Sauces Beverages Convenience Foods and Baking Baby Foods and Nutrition Former Brands
1 US & Canada brand licensee. Licensed to Mondelēz International/JDE Peet's and Arla Foods internatioanlly. |
Predecessors: Kraft Foods, Inc. | General Foods | Cadbury Schweppes PLC | Nabisco Brands Inc. | Jacobs Suchard | Chipita Confectionery brands: Other chocolate brands: Alpen Gold (Russia | Poland) | Bubu Lubu | Côte d'Or | Daim (International | UK & Ireland) | Figaro | Fineti | Freia (Japp | Kvikk Lunsj | Twist) | Green & Black's | Hu Kitchen | Korona (Karūna) | Lacta (Brazil (5 Star | BiS | Laka) | Greece) | Marabou | Milka | Mirabell | Pavlidis (Ygeias) | Poiana | Sport szelet | Suchard | Toblerone Gum and candy brands: Maynards Bassetts (Maynards | Bassetts | Jelly Babies | Liquorice Allsorts | Midget Gems | Sports Mix | Soft Jellies | Superfruit Jellies | Wine Gums) | Bazooka | Beemans | Bubbaloo | Bubblicious | Certs | Clorets | Chappies | Chiclets | Dentyne | Dirol | Freshen Up | Halls | Hollywood | Palitos de la Selva | Pascall | Stimorol | Stride | The Natural Confectionery Company | Trident | Trebor | V6 | Beldent | First | Kent | Olips | Chappies | Recaldent | Jelibon | Falim | Swedish Fish Snack brands: Groceries and other assets: Former/defunct brands: Notes |
Subsidiaries: Arla Pro | Arla Suomi Current brands: Former brands:
1 Under license from The Kraft Heinz Company. |