Logopedia
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1926–1960 1960–1988 1988–2012 2012–present 2024–present
1926–1960 1960–1988 1988–2012 2012–present 2024–present

1926–1960[]

Kraft 1926

1960–1988[]

Kraft Foods 1960

1988–2012[]

Kraft logo

This logo is still seen on Kraft cheese products in Indonesia as well as on lids for Cheez Whiz. It was used in the Philippines for its Cheddar boxes until 2022, when it was integrated with the Eden brand.

2012–present[]

Kraft Logo 2012

Kraft Foods Group, formerly the North American grocery division, was officially spun off from Kraft Foods, Inc. on October 1, 2012, creating a slight variant of the classic "racetrack" logo used since the 1960s. Now the text was changed to all lowercase (except for the 'K') and in a different font. The parent company, which currently holds the snack and confectionery business worldwide, renamed itself as Mondelēz International.

In 2015, Kraft merged with The H. J. Heinz Company to form Kraft Heinz. However, both names continue to exist separately on their respective products.

2024–present[]

Kraft (2024)
Designer:  Unknown
Typography:  Unknown
Launched:  April 3, 2024 (soft launch)
May 17, 2024

In 2024, Kraft changed their logo to look closer to the original racetrack logo from 1960.

External links[]

Kraft Foods, Inc.
Kraft Foods Group
Kraft Heinz
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