Kraft Foods

"Kraft" redirects here. For other uses, see Kraft (disambiguation).

This article is about a brand of The Kraft Heinz Company (and Mondelēz International in some countries). For the predecessor company which became Mondelēz, see Kraft Foods, Inc.

Not to be confused with The Kraft Group.

1926–1960	1960–1988	1988–2012	2012–present	2024–present

1926–1960

Alternate variant

Alternate variant #2

Alternate variant #3

Alternate variant #4

Alternate variant #5

Alternate variant #6

1960–1988

Print variant

Alternate variant used on Kraft Macaroni & Cheese packaging (1967–1976)

Globe variant

Alternate globe variant

1988–2012

Alternate variant

This logo is still seen on Kraft cheese products in Indonesia as well as on lids for Cheez Whiz. It was used in the Philippines for its Cheddar boxes until 2022, when it was integrated with the Eden brand.

2012–present

Kraft Foods Group, formerly the North American grocery division, was officially spun off from Kraft Foods, Inc. on October 1, 2012, creating a slight variant of the classic "racetrack" logo used since the 1960s. Now the text was changed to all lowercase (except for the 'K') and in a different font. The parent company, which currently holds the snack and confectionery business worldwide, renamed itself as Mondelēz International.

In 2015, Kraft merged with The H. J. Heinz Company to form Kraft Heinz. However, both names continue to exist separately on their respective products.

2024–present

Designer:  Unknown

Typography:  Unknown

Launched:  April 3, 2024 (soft launch) May 17, 2024

In 2024, Kraft changed their logo to look closer to the original racetrack logo from 1960.

External links

• Official website (The Kraft Heinz Company)

◄ Kraft Foods, Inc.

Kraft Foods Group

Kraft Heinz ►