Kraft Foods, Inc.

For the brand, see Kraft Foods.

1923–19??	19??–1969	1969–1976	1976–1980, 1986–1989
1989–1995	1995–2009	January-June 2009	2009–2012

Kraft Foods, Inc. was a Chicago-based conglomerate that made packaged food.

National Dairy Products Corporation

1923–19??

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UNKNOWN YEAR

Kraft Foods, Inc. traces its roots to the National Dairy Products Corporation, formed on December 10, 1923, by Thomas H. McInerney and Edward E. Rieck, following a merger of the ice cream division of McInnerney's Hydrox Corporation with Rieck's McJunkin Dairy Co of Pittsburgh, Pennsylvania.

In 1930, the company acquired Kraft-Phenix, founded by James Lewis Kraft in 1909.

19??–1969

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UNKNOWN YEAR

Kraftco Corporation

1969–1976

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In 1969, the company rebranded as Kraftco.

Kraft, Inc.

1976–1980, 1986–1989

Kraftco became Kraft, Inc. in 1976, and would merge with Dart Industries to form Dart & Kraft in 1980. After six years, the company split again, with all food product operations plus the Duracell brand (originally owned by Dart) being spun off as the new Kraft, Inc. in November 1986. Kraft would sell Duracell to Kohlberg Kravis Roberts in May 1988, months before the Philip Morris Companies would acquire Kraft in December.

Kraft General Foods

1989–1995

Logomark

Philip Morris merged Kraft, Inc. with General Foods to create Kraft General Foods in 1989.

Kraft Foods, Inc.

1995–2009

Following a 1995 reorganization, KGF was renamed Kraft Foods in 1995. In 2000, owner Philip Morris merged Kraft with Nabisco Holdings. Kraft would later be taken public in 2007.

Alternative wordmark variant, frequently used with the 1988 racetrack logo

January-June 2009

Designer:  Nitro Group

Typography:  FS Lola ("kraft foods") Tekton Italic ("Make today delicious")

Launched:  January 2009

In January 2009, Kraft unveiled a new logo, changing from the racetrack logo to a new "smile-and-splash" logo. This logo was used for only 5 months. Brand New ranked this the sixth-worst logo of 2009 and described it as a "crappy carnival of typefaces and random shapes". Along with the next logo, this was only used for corporate purposes, while the 1995 iteration of the racetrack remained on packaging.

• Kraft Foods, Smiling at You (Brand New)

2009–2012

Designer:  Nitro Group

Typography:  FS Lola

Launched:  June 2009

Logo with slogan

Kraft modified its "smile-and-splash" logo in June 2009. This was ranked the fifth worst logo of 2009 by Brand New, which described it as "switching the lipstick from the pig’s mouth to the pig’s you-know-what".

• Kraft Foods, Rearranging the Puzzle (Brand New)

In 2010, Kraft acquired Cadbury PLC.

In 2012, Kraft Foods Inc. split into two companies: the North American grocery division carried the Kraft Foods Group name and a modified racetrack logo (which would later merge with Heinz in 2015 to form Kraft Heinz), while the original company, which included Nabisco and Cadbury among other global snack brands, was renamed to Mondelēz International.

◄ Hydrox Corporation (until 1922)

Kraft, Inc.

Dart & Kraft ►

◄ Dart & Kraft General Foods (until 1990)

Kraft Foods, Inc.

Kraft Foods Group Mondelēz International ►