Kraft Foods, Inc.

For the brand, see Kraft Foods.

National Dairy Products Corporation

1923–1969

Kraftco Corporation

1969–1976

SVG NEEDED

Kraft, Inc.

1976–1980, 1986–1989

Dart & Kraft

1980–1986

SVG NEEDED

Kraft General Foods

1989–1995

Logomark.

Kraft Foods, Inc.

1995–2009

Alternative wordmark variant. Frequently used with the 1988 racetrack logo.

In 2000, Kraft merged with Nabisco, due to the two of them being owned by the Philip Morris Companies at the time. Kraft would later be taken public some time later in 2007.

2009

Designer:  Unknown

Typography:  FS Lola ("kraft foods") Tekton Italic ("Make today delicious")

Launched:  January 2009

In January 2009, Kraft unveiled a new logo, changing from the racetrack logo to a new "smile-and-splash" logo. This logo was used for only 5 months. Brand New ranked this the sixth-worst logo of 2009 and described it as a "crappy carnival of typefaces and random shapes". Along with the next logo, this was only used for corporate purposes, while the 1995 iteration of the racetrack remained on packaging.

• Kraft Foods, Smiling at You (Brand New)

2009–2012

Designer:  Unknown

Typography:  FS Lola

Launched:  June 2009

Kraft modified its "smile-and-splash" logo in June 2009. This was ranked the fifth worst logo of 2009 by Brand New, which described it as "switching the lipstick from the pig’s mouth to the pig’s you-know-what".

• Kraft Foods, Rearranging the Puzzle (Brand New)

In 2010, Kraft acquired Cadbury PLC.

On 2012, Kraft Foods Inc. split into two companies: the North American grocery division carried the Kraft Foods Group name and modified the racetrack logo (later itself merged with Heinz in 2015 to form Kraft Heinz), while the original company, which bring Nabisco and Cadbury among other global snack brands, renamed to Mondelēz International.

◄ General Foods

Kraft Foods, Inc.

Kraft Foods Group Mondelēz International ►