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National Dairy Products Corporation[]

1923–1969[]

National Dairy Products Corp

Kraftco Corporation[]

1969–1976[]

Kraftco

Kraft, Inc.[]

1976–1980, 1986–1989[]

Kraft Foods 1960

Dart & Kraft[]

1980–1986[]

Dart and Kraft

Kraft General Foods[]

1989–1995[]

Kraft General Foods

Kraft Foods, Inc.[]

1995–2009[]

Kraft logo

2009[]

Kraft 2009
Designer:  Unknown
Typography:  FS Lola ("kraft foods")

Tekton Italic ("Make today delicious")

Launched:  January 2009

Kraft unveiled a new logo, changing from the racetrack logo to a new "smile-and-splash" logo. The updated logo was used for only 5 months. Brand New ranked this the sixth-worst logo of 2009 because it looked like a pig lip and a carnival.

2009–2012[]

Kraft Foods 2009-2012
Designer:  Unknown
Typography:  FS Lola
Launched:  June 2009

Kraft modified its "smile-and-splash" logo in June 2009. This was ranked the 5th worst logo of 2009 because it had a carnival look, similar to the previous logo.

On 2012, Kraft Foods Inc. split into two companies: the North American grocery division carried the Kraft Foods Group name and modified the racetrack logo (later itself merged with Heinz in 2015 to form Kraft Heinz), while the original company, which bring Nabisco and Cadbury among other global snack brands, renamed to Mondelēz International.

General Foods
Kraft Foods, Inc.
Kraft Foods Group
Mondelēz International
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