National Dairy Products Corporation[]
1923–1969[]
Kraftco Corporation[]
1969–1976[]
Kraft, Inc.[]
1976–1980, 1986–1989[]
Dart & Kraft[]
1980–1986[]
Kraft General Foods[]
1989–1995[]
Kraft Foods, Inc.[]
1995–2009[]
2009[]
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Kraft unveiled a new logo, changing from the racetrack logo to a new "smile-and-splash" logo. The updated logo was used for only 5 months. Brand New ranked this the sixth-worst logo of 2009 because it looked like a pig lip and a carnival.
2009–2012[]
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Kraft modified its "smile-and-splash" logo in June 2009. This was ranked the 5th worst logo of 2009 because it had a carnival look, similar to the previous logo.
On 2012, Kraft Foods Inc. split into two companies: the North American grocery division carried the Kraft Foods Group name and modified the racetrack logo (later itself merged with Heinz in 2015 to form Kraft Heinz), while the original company, which bring Nabisco and Cadbury among other global snack brands, renamed to Mondelēz International.
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Kraft Foods, Inc. |
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Predecessors: Kraft Foods Group | The H. J. Heinz Company Cheeses and Spreads Condiments and Sauces Beverages Convenience foods and baking goods Baby Foods and Nutrition Former brands:
1 US & Canada brand licensee. Licensed to Mondelēz International/JDE Peet's and Arla Foods internatioanlly. |
Philip Morris USA Basic | Benson & Hedges | Cambridge | Chesterfield | Colt | Commander | Dave's | English Ovals | Lark | L&M | Marlboro | Merit | Parliament | Virginia Slims U.S. Smokeless Tobacco John Middleton Co. Ste. Michelle Wine Estates Other assets: Former assets: |
Predecessors: Kraft Foods, Inc. | General Foods | Cadbury Schweppes PLC | Nabisco Brands Inc. | Jacobs Suchard | Chipita Confectionery brands: Other chocolate brands: Alpen Gold (Russia | Poland) | Bubu Lubu | Côte d'Or | Daim (International | UK & Ireland) | Figaro | Fineti | Freia (Japp | Kvikk Lunsj | Twist) | Green & Black's | Hu Kitchen | Korona (Karūna) | Lacta (Brazil (5 Star | BiS | Laka) | Greece) | Marabou | Milka | Mirabell | Pavlidis (Ygeias) | Poiana | Suchard | Toblerone Gum and candy brands: Maynards Bassetts (Maynards | Bassetts | Jelly Babies | Liquorice Allsorts | Midget Gems | Sports Mix | Soft Jellies | Superfruit Jellies | Wine Gums) | Bazooka | Beemans | Bubbaloo | Bubblicious | Certs | Clorets | Chappies | Chiclets | Dentyne | Dirol | Freshen Up | Halls | Hollywood | Palitos de la Selva | Pascall | Stimorol | Stride | The Natural Confectionery Company | Trident | Trebor | V6 | Beldent | First | Kent | Olips | Chappies | Recaldent | Jelibon | Falim | Swedish Fish Snack brands: Groceries and other assets: Former/defunct brands: Notes |