Kraft Foods

Revision as of 18:35, 3 October 2019

"Kraft" redirects here. This is the article of a brand of The Kraft Heinz Company (and Mondelēz International for some countries), for the predecessor company which became Mondelēz, see Kraft Foods, Inc.

Not to be confused with The Kraft Group.


1926–1960	1960–1988
1926–1960	1960–1988	1988–2012	2012–present

1926–1960

File:Kraft 1950-0.png

1960–1988

File:Kraft old logo.png

1988–2012

This logo is still seen on the plastic caps of Miracle Whip.

2012–present

Kraft Foods Group, formerly the U.S. grocery division, was officially spun off from Kraft Foods, Inc. on October 1, 2012, creating a slight variant of the classic "racetrack" logo used since the 1960s.^[1] The parent company, which currently holds the snack and confectionery business worldwide, renamed itself as Mondelēz International.

In 2015, Kraft merged with The H. J. Heinz Company to form The Kraft Heinz Company. However, both names continue to exist separately on their respective products.

External links

The Kraft Heinz Company

◄	Kraft Foods, Inc.

Kraft Foods

The Kraft Heinz Company

►

V • T • E

Mondelēz International

Predecessors:

Notes
¹ International brand licensee. Australia brand held by PepsiCo.
² Under license from Glico.
³ Biscuit brand licensee. Dairy products held by Groupe Danone.
⁴ Joint venture with Acorn Holdings (JAB Holding Company).
⁵ International licensee, US & Canada brand rights held by The Kraft Heinz Company.
⁶ Joint venture with Ajinomoto.
⁷Philippine, Mexican and Venezuelan licensee, North American rights held by The Kraft Heinz Company, international rights held by Groupe Lactalis.

V • T • E

The Kraft Heinz Company

Predecessors:

Kraft Foods Group | The H. J. Heinz Company

Baby Foods and Nutrition
Brinta | Farley's | Heinz | Wattie's

¹ US & Canada brand licensee. Licensed to Mondelēz International/JDE Peet's and Arla Foods internatioanlly.
² Under license from Ajinomoto
³ Under license from Rudolf Wild Ltd
⁴ Under license from eponymous restaurant chain.
⁵ Under license from Weight Watchers.
⁶ Under license from McDonald's Corporation.
⁷ Under license from Yum! Brands.
⁸ Under license from Warner Bros. Discovery.

@@ Line 25: / Line 25: @@
 [[File:Kraft Logo 2012.svg|center|300px]]
-'''Kraft Foods Group''', formerly the U.S. grocery division, was officially spun off from [[Kraft Foods, Inc.]] on October 1, 2012, creating a slight variant of the classic "racetrack" logo used since the 1960s. The parent company, which currently holds the snack and confectionery business worldwide, renamed itself as '''[[Mondelēz International]]'''.
+'''Kraft Foods Group''', formerly the U.S. grocery division, was officially spun off from [[Kraft Foods, Inc.]] on October 1, 2012, creating a slight variant of the classic "racetrack" logo used since the 1960s.<sup>[http://www.underconsideration.com/brandnew/archives/kraft_logo_gets_back_in_the_race.php]</sup>
+The parent company, which currently holds the snack and confectionery business worldwide, renamed itself as '''[[Mondelēz International]]'''.
-[http://www.underconsideration.com/brandnew/archives/kraft_logo_gets_back_in_the_race.php]
 In 2015, Kraft merged with '''[[Heinz|The H. J. Heinz Company]]''' to form '''[[The Kraft Heinz Company]]'''. However, both names continue to exist separately on their respective products.

Changes: Kraft Foods