In late 2010, Kraft Foods and Landor Associates announced a redesigned package design for Macaroni & Cheese. This included a new logo and a "noodle smile" added at the centre. The new look was introduced in late 2010 throughout 2011.
In 2012, the logo was silently changed in order to replace the old Kraft logo with the new one introduced during the same year. Additionally, the "Dinner" text was enlarged and some other slight adjustments were made.
Kraft Mac & Cheese
June 22, 2022
On June 22, 2022, Kraft announced that they would be rebranding their packaged macaroni and cheese to Kraft Mac & Cheese in order to "reflect the way fans organically talk about the brand." Despite being revealed in June, the new name, logo and packaging are not expected to be used on the actual products in stores until August 2022.