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This page only shows primary logo variants.
For other related logos and images, see:
1937–1944 1944–1953 1953–1967 1967–1976 1976–1988
1937–1944 1944–1953 1953–1967 1967–1976 1976–1988
1988–1995 1995–2010 2010–2012 2012–2022 2022–present
1988–1995 1995–2010 2010–2012 2012–2022 2022–present

Kraft Dinner[]

1937–1944[]

Kraft Dinner 1937
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1944–1953[]

Kraft Dinner 1950s
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Kraft Macaroni & Cheese[]

1953–1967[]

Kraft Macaroni and Cheese 1950s
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In the 1950s, the product would adopt the Kraft Macaroni & Cheese Dinner name, but the Kraft Dinner brand would continue to be used in Canada.

1967–1976[]

Kraft Macaroni & Cheese 1960s
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1976–1988[]

Kraft Macaroni & Cheese Dinner 80s
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1988–1995[]

Kraft Macaroni & Cheese Dinner 90s
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1995–2010[]

Kraft Macaroni & Cheese (2)

2010–2022[]

2010–2012[]

Kraft Macaroni & Cheese 2011
Designer:  Landor Associates
Typography:  Unknown
Launched:  2010

In late 2010, Kraft Foods and Landor Associates announced a redesigned package design for Macaroni & Cheese. This included a new logo and a "noodle smile" added at the centre. The new look was introduced in late 2010 throughout 2011.

2012–2022[]

Kraft Macaroni & Cheese 2012

In 2012, the logo was silently changed in order to replace the old Kraft logo with the new one introduced during the same year. Additionally, the "Dinner" text was enlarged and some other slight adjustments were made.

Kraft Mac & Cheese[]

2022–present[]

Kraft Mac & Cheese 2022
Designer:  Jones Knowles Ritchie
Rob Clarke
F37 (typeface)
Typography:  Blue Box Sans (custom-designed)
Launched:  June 22, 2022

On June 22, 2022, Kraft announced that they would be rebranding their packaged macaroni and cheese to Kraft Mac & Cheese in order to "reflect the way fans organically talk about the brand." Despite being revealed in June, the new name, logo, and packaging were not used on the actual products in stores until August 2022.[1]

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