In late 2010, Kraft Foods and Landor Associates announced a redesigned package design for Macaroni & Cheese. This included a new logo and a "noodle smile" added at the centre. The new look was introduced in late 2010 throughout 2011.
Convenience foods and baking goods
1 US & Canada brand licensee. International brand hold by Mondelēz International/Jacobs Douwe Egberts.