Great Western Tea Company[]
1883–1902[]
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SVG NEEDED
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Kroger[]
1902–1946[]
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NO KNOWN LOGO
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As Kroger was still regional, and corporate identity as a concept would not begin to develop until the 1940s, no standard logo was used.
1946–1961[]
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| Launched:
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September 1, 1946
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Alternate logo, seen in ads from 1959 to 1961
This logo came with a major redevelopment of Kroger’s advertising and house brands, consolidating their various store-labels into the Kroger name.
1961–2019[]
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BETTER LOGO NEEDED
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1961–1998[]
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BETTER LOGO NEEDED
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Alternate logo with slogan (1976-1986)
1998–2014[]
2004–2018 (gas stations)[]
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| Typography:
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Tarzana Wide Bold
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Kroger sold its convenience division to Euro Garages America in 2018.
2014–2019, 2019–present (secondary)[]
This can still be seen on some Kroger-brand packaging as of January 2025, though it is slowly being overtaken by the current logo.
2019–present[]
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| Launched:
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November 6, 2019
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2019 variant used on packaging
2021 variant including the "Fresh Cart" icon
On November 6, 2019, Kroger received its first dramatic overhaul in over 58 years, alongside the introduction of a new slogan, "Fresh for Everyone".
External links[]
