Kroger

This page only shows primary logo variants.

For other related logos and images, see:



1883–1902	1902–1946	1946–1961	1961–2019	1961–1998


1976–1986	1998–2014	2004–2018 (gas stations)	2014–2019, 2019–present (secondary)	2019–present

Great Western Tea Company[]

1883–1902[]

220px-6 cents for a can of Clinton sugar corn

SVG NEEDED

Kroger[]

1902–1946[]

NO KNOWN LOGO

As Kroger was still regional, and corporate identity as a concept would not begin to develop until the 1940s, no standard logo was used.

1946–1961[]

Designer:

Raymond Loewy

Typography:

Custom

Launched:

September 1, 1946

This logo came with a major redevelopment of Kroger’s advertising and house brands, consolidating their numerous store labels under the Kroger name.

1961–2019[]

Designer:

Unknown

Typography:

Custom

Launched:

September 1961

1961–1998: 1961-2014 (secondary)[]

Designer:

Unknown

Typography:

Custom

Launched:

September 1961

1998–2014[]

Designer:

Unknown

Typography:

Custom

Launched:

1998

2004–2018 (gas stations)[]

Designer:

Gardner Design

Typography:

Tarzana Wide Bold

Launched:

2004

This logo was adopted across Kroger's convenience store/gas station division in 2004. This introduced a common brand identity across their Loaf 'N Jug, Kwik Shop, Quik Stop, Tom Thumb, and Turkey Hill chains. Kroger sold its convenience division to Euro Garages America in 2018.

2014–2019, 2019–present (secondary)[]

Designer:

Unknown

Typography:

Custom

Launched:

2014

This can still be seen on some Kroger-brand packaging as of January 2025, though it is slowly being overtaken by the current logo.

2019–present[]

Designer:

DDB

Typography:

Custom

Launched:

November 6, 2019

On November 6, 2019, Kroger received its first dramatic overhaul in over 58 years, alongside the introduction of a new slogan, "Fresh for Everyone", on November 15, 2019.

External links[]

Official website