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Contents

Kyivstar 1997 1402932947 Kyivstar (2007, vertical) Kyivstar logo 2012 (symbol) Kyivstar
1997–2007 1998 (proposed) 2007–2012 2012–2015 2015–present

Kyivstar is the largest mobile operator in Ukraine by subscribers. It is a subsidiary of VEON, in which Telenor owns a 14.8% stake; Telenor owned a larger stake (43%) directly in Kyivstar until 2017.

1997–2007

Kyivstar 1997

In 1994 Igor Lytovchenko founded a mobile operator called Kyivstar[1]. The Kyivstar GSM registred in 1997[2], since the company was a subsidiary of VimpelCom (now VEON), so their logos were similar.

The adverisiment from 2005

1998 (proposed)

1402932947

In 1998 there was a proposal of renaming the company to Bridge, because the company worked in whole Ukraine, not only in Kyiv, but renaming was cancelled[3]

2007–2015

2007–2012

Kyivstar (2007, vertical)

In 2007 Kyivstar rebranded. The star was altered a bit and became 3D. That year Kyivstar became the most expansive brand of Ukraine[4].

The advertisement from 2007

2012–2015

Kyivstar logo 2012

White version

In 2012 logo was modified. The star was placed in a square with rounded corners.

2015–present

Kyivstar (2015)

In 28 May 2015, Kyivstar rebranded again along with the introduction of new 3G tariffs, with the new logo made by Saffron[5].

External links

References

  1. https://kyivstar.ua/uk/about/about/kyivstar_today
  2. http://forbes.net.ua/business/1373134-kak-litovchenko-sozdaval-operatora-1#_4
  3. http://forbes.net.ua/business/1373134-kak-litovchenko-sozdaval-operatora-1#_7
  4. https://file.liga.net/companies/kievstar
  5. http://www.saffron-consultants.com/projects/kyivstar/
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