L’Aura Cosmetics[]
1977–1978[]
The L’Aura Cosmetics brand was announced by Hanes’ L'eggs division on January 21, 1977, with test marketing beginning in Kansas City, Missouri and Cincinnati, Ohio on August 15, 1977.
L’Erin Cosmetics[]
1978–1986[]
In July 1978, L’Aura was renamed L’Erin due to a trademark dispute with a Richardson-Merrell skincare product called Aura Glow launched the year prior.
1985–1986[]
