Líder

1995	1995–2007	2007–2011	2011–present

Ekono Líder

1995

Designer:  Unknown

Typography:  Futura Black Condensed Helvetica Black

Launched:  Unknown

Líder was originally launched as an Ekono hypermarket branch in September 1995; two locations were opened with this brand.

Líder (first era)

1995–2007

Designer:  Unknown

Typography:  Helvetica Black Myriad Pro

Launched:  Unknown

In 2000, D&S created the Líder Vecino format (small-size stores) and created Líder Mercado (focused on upper-class neighborhoods) in 2001. In 2003, Líder Mercado changed its name to Líder, and all of Líder Vecino stores were reconverted into Líder hypermarkets in 2007.

Hiper Lider

2007–2011

Designer:  Procorp

Typography:  Helvetica Black Myriad Pro

Launched:  Unknown

Hiper Líder was launched in 2007, as a result of the merging of the Líder and Líder Vecino brands.

Líder (second era)

2011–present

Designer:  Lippincott (Walmart star)

Typography:  Custom

Launched:  Unknown

In November 2011, Lider hypermarkets adopted a logo resembling the Walmart logo.