Líder was originally launched as an Ekono hypermarket branch in September 1995; two locations were opened with this brand.
Líder (first era)[]
1995–2007[]
Designer:
Unknown
Typography:
Helvetica Black Myriad Pro
Launched:
Unknown
In 2000, D&S created the Líder Vecino format (small-size stores) and created Líder Mercado (focused on upper-class neighborhoods) in 2001. In 2003, Líder Mercado changed its name to Líder, and all of Líder Vecino stores were converted into Líder hypermarkets in 2007.
Hiper Líder[]
2007–2011[]
Designer:
Procorp
Typography:
Helvetica Black Myriad ProBranding: DIN Pro
Launched:
Unknown
Hiper Líder was launched in 2007 as a result of the merging of the Líder and Líder Vecino brands.
CustomBranding: Everyday Sans (custom, modified, based on Antique Olive Black)
Launched:
May 14, 2025 (TV commercials) May 19, 2025 (social networks)
On May 14, 2025, a TV commercial unveiled a new logo for Líder, adopting the new version of the Walmart spark and color scheme for the wordmark, as well as resembling branding elements from the Walmart rebrand in early 2025.
