Logopedia
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1995 1995–2007 2007–2011 2011–present
1995 1995–2007 2007–2011 2011–present

Ekono Líder[]

1995[]

Ekono Líder
Designer:  Unknown
Typography:  Futura Black Condensed
Helvetica Black
Launched:  Unknown

Líder was originally launched as an Ekono hypermarket branch in September 1995; two locations were opened with this brand.

Líder (first era)[]

1995–2007[]

Líder 1995
Designer:  Unknown
Typography:  Helvetica Black
Myriad Pro
Launched:  Unknown

In 2000, D&S created the Líder Vecino format (small-size stores) and created Líder Mercado (focused on upper-class neighborhoods) in 2001. In 2003, Líder Mercado changed its name to Líder, and all of Líder Vecino stores were reconverted into Líder hypermarkets in 2007.

Hiper Lider[]

2007–2011[]

Hiper Lider
Designer:  Procorp
Typography:  Helvetica Black
Myriad Pro
Launched:  Unknown

Hiper Líder was launched in 2007, as a result of the merging of the Líder and Líder Vecino brands.

Líder (second era)[]

2011–present[]

Lider 2011
Designer:  Lippincott (Walmart star)
Typography:  Custom
Launched:  Unknown

In November 2011, Lider hypermarkets adopted a logo resembling the Walmart logo.


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