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| 1912–1953 | 1940-1975 | 1975–2010 | 2010–present |
1912–1953[]
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NO KNOWN LOGO |
LL Bean used a variety of different lettering styles on their catalogs and clothing tags during this period, but there was no clearly defined repeatedly used wordmark or logo.
1940-1975[]
Alternate logo used in early 1950s
Logo used in sown in clothing tags (1950s/60s)
Logo used in sown in clothing tags (1970s)
The cursive logos are based on the founder Leon Leonwood Bean’s personal signature.
1975–2010[]
During the early part of this period, this tag was used on clothing
Later on, the main logo was used on clothing tags, typically surrounded by a rectangle as seen here
"Sunrise over Katahdin" alternate logo, released in 1987
Outlined logo variant, used from mid-80s to mid-90s
2010–present[]
_2.svg "L.L.Bean 2010 (Mountain) 2.svg (7 KB)")
Variant with mountain
_3.svg "L.L.Bean 2012 (100 Years) 3.svg (43 KB)")
100th anniversary (2012)
.svg "L.L.Bean (Boot).svg (9 KB)")
Boot icon
.svg "L.L.Bean (Favicon).svg (9 KB)")
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