Logo Introduced in 1980 together with a new livery, when the first Fokker-27 arrived.The logo was the same all time, though the Livery suffered changes, trading the blue tail with the white logo and red stripes at the fuselage for a complete blue tail with the red logo, an then turning the tail and engines red, latter adding green and yellow (Brazil national colours) details to engine and tail, and the slogan "Proud of being Brazilian" in the fuselage.
Adopted in 2008 after the order of Boeing 777-300s as part of the airline's expansion program. The last aircraft painted in old colors received the new livery in late 2011.
TAM Airlines international logo, used on advertising outside Brazil
Notes 1Merged with United Airlines, a Star Alliance founding member. 2Merged with American Airlines, a Oneworld founding member. 3As Connecting Partner before closure. 4Renamed as LATAM Airlines Brazil and LATAM Airlines Paraguay 2 years after leave the alliance.