LThe channel's launch logo consisted of a pyramid with the channel's name at the left, stylized as La RED.
Pirámide (in-house team)
In 1992, the word La RED began using a lighter weight of Helvetica and the "E" was replaced with an inverted pyramid, although it was common to see the inverted pyramid being replaced with any other object depending on the context (for example, during summers, the inverted pyramid was usually replaced by a parasol).
Notes: 1Alongside all members of Anatel. 2Lower-rated, secondary TV channel on the frequency 2. 3Telenorte signed an affiliation to La Red in 1993, which lasted only one year as La Red expanded independently to the Chilean north. 4Joint-venture with Ibero Americana Radio Chile (PRISA Radio)