At the launch of the channel, two separate elements accompanied it, a wordmark displaying "La RED" in Helvetica, with the letter E frequently replaced by different objects depending on the context, and a red inverted pyramid.
1992–1994[]
Designer:
Pirámide (in-house team)
Typography:
Helvetica
Launched:
Unknown
In 1992, the letter E was replaced by the inverted pyramid itself, although it was still common to see the pyramid being replaced with other objects.
1994–1997[]
Designer:
Pirámide (in-house team)
Typography:
Helvetica
Launched:
Unknown
By 1994, variants has been stopped in favor of an unique version with the letter "E" in manuscript.
TV Azteca maintained ownership of the channel between 1998 and 1999.
Red Televisión[]
1999–2005[]
SVG NEEDED
Designer:
Unknown
Typography:
Gill Sans Ultra Bold
Launched:
August 22, 1999
In 1999, La Red was sold to Albavisión (who continues to own the channel), renaming the channel to Red Chilena de Televisión (or simply Red Televisión).
2005–2009[]
Designer:
Unknown
Typography:
Eurostile (custom)
Launched:
August 16, 2005
La Red (second era)[]
2009–2011[]
2009[]
Designer:
Unknown
Typography:
Lucida Handwriting
Launched:
March 9, 2009
Albavisión renamed the channel back to La Red in 2009.
2009–2011[]
SVG NEEDED
Designer:
Unknown
Typography:
Lucida Handwriting
Launched:
December 2009
2011–2021[]
2011–2016[]
Designer:
Larraín y Asociados
Typography:
Harabara (modified)
Launched:
January 3, 2011
2016–2019[]
SVG NEEDED
Designer:
Unknown
Typography:
Harabara (customized)
Launched:
Unknown
2019–2021[]
SVG NEEDED
Designer:
Unknown
Typography:
Harabara (customized)
Launched:
Unknown
2021–present[]
Designer:
Play Latam
Typography:
Custom wordmark
Launched:
May 17, 2021
This logo debuted on the channel's 30th anniversary.
Notes: 1Alongside all members of Anatel. 2Telenorte signed an affiliation to La Red in 1993, which lasted only one year as La Red expanded independently to the Chilean north. 3Joint-venture with Ibero Americana Radio Chile (PRISA Radio)
.svg "La Red (1991, wordmark).svg (2 KB)")
.svg "La Red (1991, pyramid).svg (415 bytes)")
