La Tele is an entertainment themed television channel initially created as a channel for female audiences, novels and films on August 16, 2008 as a test signal after replacing the remembered music channel Uranio TV and officially launched on January 7, 2009, and is owned by Grupo ATV.
2008–2009 (pre-launch)[]
The first logo of the channel was the words "LaTele" in black and italics with three RGB lines below.
This is the logo that Grupo ATV least likes, since it has nothing to do with the name of the channel.
2009–2018[]
2009–2015[]
With its official launch, a logo at the height of the name was created by official decision of ATV. This logo was a purple-colored TV with round edges, with circular cuts on the edges with one of the edges tilted to the left and a pair of rabbit antennas formed by small circles and two lines, inside the television, the word "latele" in Bauhaus Thin typeface with the same color as the TV.
2015–2018[]
In November 2015, the logo is slightly modified, changing its color to yellow-orange.
April–July 2018 (used in print media)[]
In April 2018, with the change of the Grupo ATV logo, a new version of the television was made, changing its color to a more opaque purple, the antennas are removed and it acquires an aspect of a current television with a power knob and text happens to have an Arista typeface.
This logo was only used in print advertising.
2018–present[]
Only in July of the same year, the latest modification of the logo was made, with a slight change in the shape of the TV, the screen takes the form of a square conversation balloon, the text is modified slightly and the color was changed to red.
Former:Perú al Día | Maestra Vida | Afición Deportiva | Disco Nueve | Uno Más Uno | El Noticiero del Nueve | Documento | El Súper Show del Tío Ronco | El Pueblo Pregunta | La Semana | Domingos para la Juventud | La Olla | Lola es Siempre Lola | El Dedo | Telenovelas | Hits del Momento Musical | 123 | Esta Noche | Cabildo Metropolitano | Juntos Pero No Revueltos | Hits | Domingo Gigante | Fuego Cruzado) | 557 Magazine | Regresa | JB, el Imitador | Regina | La Perricholi | Dibujilandia | Las Mujeres de mi Vida | Bolero | En Directo | De Dos a Cuatro | Sinvergüenza | Travesuras con Monchi | Hora 25 | ATV Kids | Campaneando | 3,2,1...¡Juego! | Después del Fútbol | En Directo | De Colores | En Persona | Tiempo Real (Extra) | Pese a quien le Pese | Aquí y Ahora | Sin Censura | Pecado Original | Caiga Quien Caiga | Todo o Nada | Luna Negra | Sabor y Salsa | Loca TV | Gente Jo | El Show de Coco Giles | Piececitos | Gente que Busca Gente | Noches de Badani | El Mañanero Andino | Los Cincorregibles | El Equipo al Día | El Equipo de Goles | Los Cómicos de la Calle | Mónica | ATV Toons | Sarita Colonia | El Show del Mundial | Nuestro Negocio | Camino a la Fama | Red de Noticias | Creciendo con tu Bebé | Canto Andino | Karina y sus Amigos | Mango | Trato Hecho | Que Tal Mañana | Los Dumis | Condominio S.A. | Con Buena Onda | QTM Te Pone al Día | Fuego Cruzado | Laura en Acción | El Meridiano | Global Noticias | Ponte al Día con ATV | Hola a Todos | Chollyshow | Que Vivan las Mujeres | Mega Show | El Noticioso | Super Humor | Entre Peloteros | Laura para Todos | La Beca | El Peliculón | Dame Que Te Doy | Combate (El Origen del Origen | El Estelar del Humor | Diez | Hora Nueve | Trampolinazo | La Hora Macabra | El Cartel del Humor | #EsNoticia | Fábrica de Sueños | Peru's Next Top Model | Secretos de Telenovelas | Historias Secretas | A Todo o Nada | Atrapa el Millón | Mujeres Arriba | Sala de Espera | Aquí y Ahora | Cuéntamelo Todo | CNA-Central de Noticias ATV | La Revista Sábado | Beto a Saber | Segunda Opinión | Misión Rusia 2018 | ATV Espectáculos | Oe, ¿Es en Serio? | Mi Gente Dice: La Gala | Vivir Mejor
Noticias Al Día | En Contacto | +Deportes | +Q Noticias | Estación Central | Sin Rodeos | Punto de Vista | Medio Pasaje | Pasión por los Fierros | El Show de la Fé | Maestrísimo