La Tele is an entertainment themed television channel initially created as a channel for female audiences, novels and films on August 16, 2008 as a test signal after replacing the remembered music channel Uranio TV and officially launched on January 7, 2009, and is owned by Grupo ATV.
2008ā2009 (pre-launch)[]
The first logo of the channel was the words "LaTele" in black and italics with three RGB lines below.
This is the logo that Grupo ATV least likes, since it has nothing to do with the name of the channel.
2009ā2018[]
2009ā2015[]
With its official launch, a logo at the height of the name was created by official decision of ATV. This logo was a purple-colored TV with round edges, with circular cuts on the edges with one of the edges tilted to the left and a pair of rabbit antennas formed by small circles and two lines, inside the television, the word "latele" in Bauhaus Thin typeface with the same color as the TV.
2015ā2018[]
In November 2015, the logo is slightly modified, changing its color to yellow-orange.
AprilāJuly 2018 (used in print media)[]
In April 2018, with the change of the Grupo ATV logo, a new version of the television was made, changing its color to a more opaque purple, the antennas are removed and it acquires an aspect of a current television with a power knob and text happens to have an Arista typeface.
This logo was only used in print advertising.
2018āpresent[]
Only in July of the same year, the latest modification of the logo was made, with a slight change in the shape of the TV, the screen takes the form of a square conversation balloon, the text is modified slightly and the color was changed to red.
