The logo from introduction was the all-capital wordmark.
The logo used to have a rounded font, but it has a color red rectangle logo until 2002.
In 2002, the logo has changed with the "VITAMINIZED" on the above of the wordmark.
The new logo in 2008 has changed the "VITAMINIZED" word on above to Optima font and the Lactum wordmark has modified.
The logo in 2018 has changed all of these in VAG Rounded font.
Health care and nutrition brands:
Home and personal care brands: