Las Estrellas was originally founded in October 1950 as XEW-TV. Upon it's launch, it adopted its first logo that consists of the "XEWTV" wordmark that are together with the italized "Canal" wordmark and a 2-numeral which is inside a circle. A year later, on March 21, 1951, it commenced its official broadcast by expanding later to all of Mexico.
Prior to 1952, XEW-TV introduced a new logo that consists a testcard with two colorbars and a circle with three rings and various stars with some four stripers and also a fat ring with an image of the Planet Earth. The "XEW Television" wordmark appears on the top-left corner and the "Canal" wordmark with the 2 numeral that is inside a circle are placed in the bottom-right corner. With this first logo, the channel began its official broadcast by expanding later to all of Mexico.