Latina Televisión

This page only shows primary logo variants.

For other related logos and images, see:



1983–1987	1987–1990	1990–1992	1992–1993	1993–1997


1997–2000	2000–2002	2002–2004	2004–2010	2010–2014


2014–2017	2017–2020	2019–2022	2022–2024	2024-present

Compañía Latinoamericana de Radiodifusión S.A., also known as Latina Televisión or occasionally in a simplified manner as Latina, is a Peruvian television channel that was founded on January 23, 1983 and is owned by Latina Media, a division of Grupo Enfoca.

Frecuencia 2[]

1983–1990[]

1983–1987[]

Designer:

Unknown

Typography:

Revue BT

Launched:

January 23, 1983

Frequencia 2 was inaugurated on January 23, 1983 by filmmaker Bernardo Batievsky, brothers Samuel and Mendel Winter (owners of Procacao S.A.) and Baruck Ivcher (owner of the mattress brand Paraíso) after acquiring the license that was revoked from Tele 2.

The first logo of the then new station was the word "frecuencia" in Revue BT typography and on the right, a white "2" surrounded by two lines (similar to the logo of the news network CNN and the video game company Sega) on top from a red circle and behind, the word "tv", in the words "frecuencia" and "tv", these are divided into lines, all in dark red.

1987–1990[]

Designer:

Unknown

Typography:

Revue BT

Launched:

August 1987

In August 1987, the logo was modified, eliminating the word "tv" behind the "2".

1990-1993[]

1990–1992[]

Designer:

Unknown

Typography:

ITC Kabel Ultra (Frecuencia)

Launched:

Unknown

With the arrival of the satellite, the channel renews its logo, now the "2" is blue and is surrounded by a transparent bubble, behind, three lines of red, blue and green colors, above is the word "frecuencia" and below, the word "Satélite" written in italics and light blue.

1992–1993[]

Designer:

Unknown

Typography:

ITC Kabel Ultra (Frecuencia)

Launched:

Unknown

In 1992, the logo is slightly modified, changing the color of "2" to red, the lines are slightly smaller and the letters are now made by gradients.

Frecuencia Latina[]

1993–1997[]

Designer:

Unknown

Typography:

Pump Bold (FRECUENCIA)

Launched:

October 31, 1993

On October 31, 1993, the channel was renamed as Frecuencia Latina to better represent its audience.

The new logo is two green curved lines joined and within them, an orange-reddish circle divided into lines with a "2" between them, below, the word "FRECUENCIA" in Pump Rus typography and below, the word "Latina" in manuscript, orange-reddish and with green shadow.

1997–2002[]

1997–2000[]

Designer:

Unknown

Typography:

Lithos (Frecuencia)

Launched:

Unknown

In March 1997, a logo change was made, now the curved lines cease to be paint to become solid yellow-gold curved lines and the circle (or pupil) becomes emerald green, underneath the word "FRECUENCIA" in Lithos Light typography and below, the word "Latina" in a more or less Amazonian typeface and in solid emerald green.

This version of the isotype of the eye closely resembles that of the CBS network, (the design of the eye) that of the Brazilian network Band (the colors of the eye) and the Televisa logo. (the scanlines on the "pupil")

2000–2002[]

Designer:

Unknown

Typography:

Lithos (Frecuencia)

Launched:

Unknown

On December 6, 2000, the logo was given a 3D texture.

2002–2010[]

2002–2004[]

Designer:

IMAGEN

Typography:

Myriad Pro Bold (FRECUENCIA)
Eurostyle Candy Extended (modified; LATINA)

Launched:

March 5, 2002

On March 5, 2002, the channel re-launched its corporate image to a version of the same more original and modern logo according to the trends of the new millennium.

This consists of the yellow curved lines that form the eyelids become square edges and the green circle divided into lines becomes a simple solid sphere. Also the wordmark changed, the word "FRECUENCIA" happened to have a separate and Myriad Pro typeface and the word "LATINA" is now capitalized and with rounded edges, both green. Although the 3D isotype was used, this semi-3D version was still used on the website at that time (FrecuenciaLatina.com, now Latina.pe) until the makeover in January 2010.

2004–2010[]

Designer:

IMAGEN

Typography:

Myriad Pro Bold (FRECUENCIA)
Eurostyle Candy Extended (modified; LATINA)

Launched:

April 22, 2004

On April 22, 2004, the logo gained a 3D appearance, maintaining the wordmark.

2010–2014[]

Designer:

Unknown

Typography:

DIN (FRECUENCIA)
Custom (LATINA)

Launched:

January 7, 2010

On January 7, 2010, the channel removed the eye symbol after 17 years and a complete new image is launched.

Now, it consists of a white circle (occasionally green) surrounded by orange and green gradients and within it, the word "Latina" with a typography similar to the 1997 logo and green and above, the word "FRECUENCIA" in DIN Light typeface, also green (in both words, they appear occasionally white). This logo shares a similarity with the TNT logo, with the first channel logo and with the logo of the channel's newscast, 90 Segundos (current Latina Noticias) between 2002 and 2004. In the on-screen bug, the logo was simply shown as Latina, and the word "FRECUENCIA" was completely removed from the on-screen bug since 2013.

Latina[]

2014–2017[]

Designer:

Brandlab

Typography:

ITC Lubalin Graph Demi (modified)

Launched:

November 28, 2014

On November 28, 2014, during the program La Voz Perú at 21:00 PM, the channel was renamed to Latina with the arrival of Enfoca and a modernization of its TV equipment. The new logo is now an "L" formed by seven diagonal lines, to the right a right triangle cut by its tips and below, the word "Latina" in Lubalin-Graft STD Demi typeface slightly modified, all in purple.

2017–2020[]

Designer:

Brandlab

Typography:

ITC Lubalin Graph Demi (modified)

Launched:

July 9, 2017

On July 9, 2017, the seven diagonal lines was replaced by eight "power on" symbols.

2019–2022[]

Designer:

Brandlab

Typography:

ITC Lubalin Graph Demi (modified)

Launched:

December 1, 2019

On December 1, 2019, a new logo was introduced, which replaced the 8 "power on" symbols with a simple rounded rectangle, changed the color of the "L" to a yellow gradient, made the name white and a little bigger and added a purple gradient as a background. This logo continued to be used in social media, website and app until September 2022.

2022–2024[]

Designer:

In-house

Typography:

Roboto Bold

Launched:

August 7, 2022 (secondary)
September 2022 (official)

On August 7, 2022, the logo was modified yet again. Both parts of the "L" were fused into 1, and the wordmark "Latina" changed its typeface to Roboto Bold. In September 2022, it became the official logo.

2024-present[]

Designer:

Farenheit DDB
After

Typography:

Oktah Neue Bold (modified)

Launched:

November 4, 2024 (reveal)
November 18, 2024 (official)

At the end of October 2024, Latina registered a completely new logo with the INDECOPI in the midst of an administrative transition, which was revealed on November 4, 2024. In this future image, the colors that had been used since 1997 were recovered, but now with a more pastel shade. In addition, the inverted scalene triangle to the left of the L was replaced by a normal rectangle. The logo debuted on November 18, 2024 during the broadcast of El Gran Chef: Famosos at 21:00 (9:00 p.m., GMT-5 in peruvian hour).

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Latina Televisión