Compañía Latinoamericana de Radiodifusión S.A., also known as Latina Televisión or occasionally in a simplified manner as Latina, is a Peruvian private television channel of varied programming founded on January 23, 1983 and is owned by Latina Media, a division of the Grupo Enfoca.
Latina Televisión was inaugurated on January 23, 1983 by Bernardo Batievsky (Peruvian filmmaker), brothers Samuel and Mendel Winter (owners of Procacao S.A.) and Baruck Ivcher (owner of the mattress brand Paraíso) after acquiring the license that was revoked to Tele 2.
The first logo of the then new station was the word "frecuencia" in Revue BT typography and on the right, a white "2" surrounded by two lines (similar to the logo of the news network CNN and the video game company Sega) on top from a red circle and behind, the word "tv", in the words "frecuencia" and "tv", these are divided into lines, all dark red.
In August 1987, the logo was modified, eliminating the word "tv" behind the "2".
With the arrival of the satellite, the channel renews its logo, now the "2" is blue and is surrounded by a transparent bubble, behind, three lines of red, blue and green colors, above is the word "frecuencia" and below, the word "Satélite" written in italics and light blue.
In 1992, the logo is slightly modified, changing the color of "2" to red, the lines are slightly smaller and the letters are now made by gradients.
On October 31, 1993, the channel was renamed as Frecuencia Latina as a result of its consolidation in Peruvian television.
The new logo is two green curved lines joined and within them, an orange-reddish circle divided into lines with a "2" between them, below, the word "FRECUENCIA" in Pump Rus typography and below, the word "Latina" in manuscript, orange-reddish and with green shadow.
In 1997, a logo change was made, now the curved lines cease to be paint to become solid yellow-gold curved lines and the circle (or pupil) becomes emerald green, underneath the word "FRECUENCIA" in Lithos Light typography and below, the word "Latina" in a more or less Amazonian typeface and in solid emerald green.
This version of the isotype of the eye closely resembles that of the CBS chain, (the design of the eye) that of the Brazilian chain Band (the colors of the eye) and the Televisa logo. (the gradient-like lines on the "pupil")
On March 4, 2002, the channel re-launched its corporate image of the eye isotype to a version of the same more original and modern isotype according to the trends of the new millennium.
This consists of the yellow curved lines that form the eyelids become square edges and the green circle divided into lines becomes a simple solid sphere. Also the wordmark changed, the word "FRECUENCIA" happened to have a separate and Myriad Pro typeface and the word "LATINA" is now capitalized and with rounded edges, both green. Although the 3D isotype was used, this semi-3D version was still used on the website at that time (FrecuenciaLatina.com, now Latina.pe) until the makeover in January 2010.
In November 2005, the isotype of the eye of 2002 acquires a 3D appearance, maintaining the wordmark.
On January 10, 2010, the channel removed the isotype of the eye after 17 years and a complete new image is released.
Now it consists of a white circle (occasionally green) surrounded by orange and green gradients and within it, the word "Latina" with a typography similar to the 1997 logo and green and above, the word "FRECUENCIA" in DIN Light typeface, also green (in both words, they appear occasionally white). Share a similarity with the cable channel TNT logo and with the first channel logo. In the on-screen bug, the logo simply shown as Latina, and the word "FRECUENCIA" was completely removed from the on-screen bug since 2013.
On November 28, 2014, the channel was renamed Latina with the arrival of the Grupo Enfoca and a modernization of its TV equipment. The new logo is now an "L" formed by seven diagonal lines, to the right a right triangle cut by its tips and below, the word "Latina" in Lubalin-Graft STD Demi typeface slightly modified, all in purple.
In 2017, the body of the "L" is modified, now formed by eight power switches and with a slightly modified purple color.
This logo can still be seen on the website of the channel and as a corporate image.
In December 2019, the channel changes, only in IDs and the logo on the screen, the eight power switches by a simple rounded vertical rectangle, the "L" becomes a yellow gradient, the text becomes a little bigger and white and behind all, a gradient purple background.
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