This page only shows primary logo variants.
For other related logos and images, see:
|1932–1965||1965–1986||1986–1996||1996–2003||2003–2007||2007–2019, 2007–2021 (International)||2019–present, 2020–present (International)|
Lay's was introduced in 1932 in the United States.
This logo is still used on several Frito-Lay trucks (alongside the next logo), Lay's Deli Style Original Potato Chips, and on the lids for the Lay's Stax cans.
This logo was introduced in late 2003. The text's shadow became a gray gradient, and the word "brand" and the registered trademark sign inside the red part had been turned white. The logo was also turned in 20 angles in a 3D perspective sort of way.
2007–2019 (United States), 2007–2021 (International)
In 2007, the logo turned 3D (based on the Frito-Lay logo) while Lay's started a new font and the gold band was added. this logo can still be seen on lays stax lids.
2019–present (United States), 2020–present (International)
The redesign, which took two years to complete, is an attempt to keep the brand relevant in the era of social media and content regeneration. While this logo started to roll out in the United States in 2019, the previous one continued to be used in some countries until June 2020.
In 2020, the US logo is used in other countries, such as France. This logo would not be used in Indonesia due to acquisition of PepsiCo shares of Indofood Fritolay Makmur by Indofood as well as the end of partnership which caused Lay's production in Indonesia to stop temporarily for about 3 years from August 2021, and then-current Lay's in Indonesia was rebranded to Chitato Lite in the same month.
- Lay's gets a new logo - Taquitos.net
- After 12 years, Lay's quietly updated the brand logo and launched new packaging - Logo News (Chinese)
- Lay's potato chip bag is getting its first new look in 12 years - CNN Business
- No Longer In Production, Lays, Doritos, and Cheetos Have New Name and Packaging (Indonesian)