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| + | {{Primary Logos}} |
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{{ImageTOC |
{{ImageTOC |
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|Lay's Logo 1965.svg|1932–1986 |
|Lay's Logo 1965.svg|1932–1986 |
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| + | |Lay's 1986.svg|1986–1997 |
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| − | |Lays.png|1986–1996 |
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| − | |Lays_Chips.svg| |
+ | |Lays_Chips.svg|1997–2003 |
|Lay's logo.png|2003–2007 |
|Lay's logo.png|2003–2007 |
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|Mid_products_lays.svg|2007–2019 |
|Mid_products_lays.svg|2007–2019 |
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| − | | |
+ | |Lay's_(2019).svg|2019–present |
}} |
}} |
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==1932–1986== |
==1932–1986== |
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[[File:Lay's Logo 1965.svg|center|200px]] |
[[File:Lay's Logo 1965.svg|center|200px]] |
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| − | '''Lay's''' was |
+ | '''Lay's''' was introduced in 1932 in the United States. |
| − | == |
+ | ==1986–1997== |
| − | [[File: |
+ | [[File:Lay's 1986.svg|centre|200px]] |
| + | ==1997–present== |
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| − | {{SVG needed}} |
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| − | == |
+ | ===1997–2003=== |
| − | ===1996–2003=== |
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[[File:Lays_Chips.svg|200px|center]] |
[[File:Lays_Chips.svg|200px|center]] |
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This logo is still used on several Frito-Lay trucks, Lay's Deli Style Original Potato Chips, and on the lids for the Lay's Stax cans. |
This logo is still used on several Frito-Lay trucks, Lay's Deli Style Original Potato Chips, and on the lids for the Lay's Stax cans. |
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| + | |||
===2003–2007=== |
===2003–2007=== |
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[[File:Lay's logo.png|200px|center]] |
[[File:Lay's logo.png|200px|center]] |
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This logo was introduced in late 2003. The text's shadow became a gray gradient, and the word "brand" and the registered trademark sign inside the red part had been turned white. The logo was also turned in 20 angles in a 3D perspective sort of way. |
This logo was introduced in late 2003. The text's shadow became a gray gradient, and the word "brand" and the registered trademark sign inside the red part had been turned white. The logo was also turned in 20 angles in a 3D perspective sort of way. |
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| − | ===2007–2019 |
+ | ===2007–2019=== |
[[File:Mid_products_lays.svg|center|200px]] |
[[File:Mid_products_lays.svg|center|200px]] |
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| − | In 2007, the logo turned 3D while Lay's started a new font and the gold band was added. |
+ | In 2007, the logo turned 3D (based on the [[Frito-Lay]] logo) while Lay's started a new font and the gold band was added. |
| − | <gallery position="center" captionalign="center" bordersize="none" bordercolor="transparent" widths="182"> |
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| − | 2dlayslogo.png|2-D version of the logo. No gold band |
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| − | Lays Brand logo.png|Alternate version used internationally. |
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| − | </gallery> |
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| − | |||
| ⚫ | |||
| ⚫ | |||
| − | |||
| − | {{SVG_needed}} |
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| ⚫ | |||
| ⚫ | |||
| ⚫ | |||
| ⚫ | On September 13th, 2019, Lay's received a new logo with an altered typeface and edited band and globe.<ref>[https://www.taquitos.net/food/Lays-Logo-2019| Lay's gets a new logo - Taquitos.net]</ref><ref>[https://www.logonews.cn/lays-new-logo.html| After 12 years, Lay's quietly updated the brand logo and launched new packaging - Logo News] (Chinese)</ref> |
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| − | The redesign, which took two years to complete, is an attempt to keep the brand relevant in the era of social media and content regeneration.<ref>https://edition.cnn.com/2019/09/18/business/lays-redesigns-potato-chip-bag/index.html</ref> While this logo started to roll out in the United States, the previous one continues to be used in some countries. |
+ | The redesign, which took two years to complete, is an attempt to keep the brand relevant in the era of social media and content regeneration.<ref>[https://edition.cnn.com/2019/09/18/business/lays-redesigns-potato-chip-bag/index.html| Lay's potato chip bag is getting its first new look in 12 years - CNN Bussines]</ref> While this logo started to roll out in the United States, the previous one continues to be used in some countries. |
==References== |
==References== |
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*https://www.logonews.cn/lays-new-logo.html |
*https://www.logonews.cn/lays-new-logo.html |
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| + | {{Lay's}} |
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{{PepsiCo}} |
{{PepsiCo}} |
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{{Indofood}} |
{{Indofood}} |
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[[Category:Lay's]] |
[[Category:Lay's]] |
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[[Category:1932]] |
[[Category:1932]] |
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| − | [[Category:Chips]] |
+ | [[Category:Chips/Crisps]] |
[[Category:Salted snacks]] |
[[Category:Salted snacks]] |
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[[Category:International]] |
[[Category:International]] |
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[[Category:Food and drink in Ukraine]] |
[[Category:Food and drink in Ukraine]] |
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[[Category:Indofood]] |
[[Category:Indofood]] |
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| + | [[Category:France]] |
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| + | [[Category:Food and drink in El Salvador]] |
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| + | [[Category:Frito Lay]] |
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Revision as of 22:28, 30 March 2020
This page only shows primary logo variants. For other related logos and images, see:
|
| 1932–1986 | 
|
|
2003–2007 | 
|
|
| 1932–1986 | 1986–1997 | 1997–2003 | 2003–2007 | 2007–2019 | 2019–present |
1932–1986
Lay's was introduced in 1932 in the United States.
1986–1997
1997–present
1997–2003
This logo is still used on several Frito-Lay trucks, Lay's Deli Style Original Potato Chips, and on the lids for the Lay's Stax cans.
2003–2007
|
SVG NEEDED |
This logo was introduced in late 2003. The text's shadow became a gray gradient, and the word "brand" and the registered trademark sign inside the red part had been turned white. The logo was also turned in 20 angles in a 3D perspective sort of way.
2007–2019
In 2007, the logo turned 3D (based on the Frito-Lay logo) while Lay's started a new font and the gold band was added.
2019–present
On September 13th, 2019, Lay's received a new logo with an altered typeface and edited band and globe.[1][2]
The redesign, which took two years to complete, is an attempt to keep the brand relevant in the era of social media and content regeneration.[3] While this logo started to roll out in the United States, the previous one continues to be used in some countries.
References
External links
| Part of Salim Group
Subsidiaries: Current brands: Agriculture products: Bogasari pasta and flours: Non-food: Moko Moko Pants Former/defunct brands:
1 Under license from/joint venture with PepsiCo, now integrated into Indofood.  |