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| + | {{Primary Logos}} |
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{{ImageTOC |
{{ImageTOC |
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|Lay's Logo 1965.svg|1932–1986 |
|Lay's Logo 1965.svg|1932–1986 |
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| − | |Lay's 1986. |
+ | |Lay's 1986.svg|1986–1997 |
| − | |Lays_Chips.svg| |
+ | |Lays_Chips.svg|1997–2003 |
|Lay's logo.png|2003–2007 |
|Lay's logo.png|2003–2007 |
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| − | | |
+ | |Mid_products_lays.svg|2007–2019, 2007–2020 (International) |
| − | | |
+ | |Lay's_(2019).svg|2019–present, 2020-present (International) |
}} |
}} |
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==1932–1986== |
==1932–1986== |
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| − | [[File:Lay's Logo 1965.svg|center| |
+ | [[File:Lay's Logo 1965.svg|center|200px]] |
| − | '''Lay's''' was |
+ | '''Lay's''' was introduced in 1932 in the United States. |
| − | == |
+ | ==1986–1997== |
| − | [[File: |
+ | [[File:Lay's 1986.svg|centre|200px]] |
| − | == |
+ | ==1997–present== |
| − | === |
+ | ===1997–2003=== |
[[File:Lays_Chips.svg|200px|center]] |
[[File:Lays_Chips.svg|200px|center]] |
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This logo is still used on several Frito-Lay trucks, Lay's Deli Style Original Potato Chips, and on the lids for the Lay's Stax cans. |
This logo is still used on several Frito-Lay trucks, Lay's Deli Style Original Potato Chips, and on the lids for the Lay's Stax cans. |
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| + | |||
===2003–2007=== |
===2003–2007=== |
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[[File:Lay's logo.png|200px|center]] |
[[File:Lay's logo.png|200px|center]] |
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{{SVG needed}} |
{{SVG needed}} |
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This logo was introduced in late 2003. The text's shadow became a gray gradient, and the word "brand" and the registered trademark sign inside the red part had been turned white. The logo was also turned in 20 angles in a 3D perspective sort of way. |
This logo was introduced in late 2003. The text's shadow became a gray gradient, and the word "brand" and the registered trademark sign inside the red part had been turned white. The logo was also turned in 20 angles in a 3D perspective sort of way. |
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| ⚫ | |||
| − | <gallery position="center" bordercolor="transparent" captionalign="center"> |
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| − | img1996-b.png|Lay's Baked |
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| − | </gallery> |
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| − | |||
| ⚫ | |||
[[File:Mid_products_lays.svg|center|200px]] |
[[File:Mid_products_lays.svg|center|200px]] |
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| − | In 2007, the logo turned 3D while Lay's started a new font and the gold band was added. |
+ | In 2007, the logo turned 3D (based on the [[Frito-Lay]] logo) while Lay's started a new font and the gold band was added. |
| − | <gallery position="center" captionalign="center" bordersize="none" bordercolor="transparent" widths="182"> |
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| − | 2dlayslogo.png|2-D version of the logo. No gold band |
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| − | Lays Brand logo.png|Alternate version used internationally. |
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| − | </gallery> |
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| − | |||
| − | ===2019–present=== |
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| ⚫ | |||
| + | ===2019–present, 2020-present (International)=== |
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| − | {{SVG_needed}} |
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| ⚫ | |||
| ⚫ | On September 13th, 2019, Lay's received a new logo with an altered typeface and edited band and globe.<ref>[https://www.taquitos.net/food/Lays-Logo-2019| Lay's gets a new logo - Taquitos.net]</ref><ref>[https://www.logonews.cn/lays-new-logo.html| After 12 years, Lay's quietly updated the brand logo and launched new packaging - Logo News] (Chinese)</ref> |
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| ⚫ | The redesign, which took two years to complete, is an attempt to keep the brand relevant in the era of social media and content regeneration.<ref>[https://edition.cnn.com/2019/09/18/business/lays-redesigns-potato-chip-bag/index.html| Lay's potato chip bag is getting its first new look in 12 years - CNN Bussines]</ref> While this logo started to roll out in the United States, the previous one continues to be used in some countries until June 2020. |
||
| ⚫ | |||
| + | In 2020, the US logo is used in other countries, such as France. |
||
| ⚫ | The redesign, which took two years to complete, is an attempt to keep the brand relevant in the era of social media and content regeneration.<ref>https://edition.cnn.com/2019/09/18/business/lays-redesigns-potato-chip-bag/index.html</ref> While this logo started to roll out in the United States, the previous one continues to be used in some countries. |
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==References== |
==References== |
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*https://www.logonews.cn/lays-new-logo.html |
*https://www.logonews.cn/lays-new-logo.html |
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| + | {{Lay's}} |
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{{PepsiCo}} |
{{PepsiCo}} |
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{{Indofood}} |
{{Indofood}} |
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[[Category:Lay's]] |
[[Category:Lay's]] |
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[[Category:1932]] |
[[Category:1932]] |
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| − | [[Category:Chips]] |
+ | [[Category:Chips/Crisps]] |
[[Category:Salted snacks]] |
[[Category:Salted snacks]] |
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[[Category:International]] |
[[Category:International]] |
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[[Category:Food and drink in Brunei]] |
[[Category:Food and drink in Brunei]] |
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[[Category:Food and drink in Saudi Arabia]] |
[[Category:Food and drink in Saudi Arabia]] |
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| + | [[Category:Food and drink]] |
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| + | [[Category:Food and drink in Ukraine]] |
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| + | [[Category:Indofood]] |
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| + | [[Category:France]] |
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| + | [[Category:Food and drink in El Salvador]] |
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| + | [[Category:Frito Lay]] |
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Revision as of 16:02, 26 July 2020
This page only shows primary logo variants. For other related logos and images, see:
|
| 1932–1986 | 
|
|
2003–2007 | 
|
|
| 1932–1986 | 1986–1997 | 1997–2003 | 2003–2007 | 2007–2019, 2007–2020 (International) | 2019–present, 2020-present (International) |
1932–1986
Lay's was introduced in 1932 in the United States.
1986–1997
1997–present
1997–2003
This logo is still used on several Frito-Lay trucks, Lay's Deli Style Original Potato Chips, and on the lids for the Lay's Stax cans.
2003–2007
|
SVG NEEDED |
This logo was introduced in late 2003. The text's shadow became a gray gradient, and the word "brand" and the registered trademark sign inside the red part had been turned white. The logo was also turned in 20 angles in a 3D perspective sort of way.
2007–2019, 2007–2020 (International)
In 2007, the logo turned 3D (based on the Frito-Lay logo) while Lay's started a new font and the gold band was added.
2019–present, 2020-present (International)
On September 13th, 2019, Lay's received a new logo with an altered typeface and edited band and globe.[1][2]
The redesign, which took two years to complete, is an attempt to keep the brand relevant in the era of social media and content regeneration.[3] While this logo started to roll out in the United States, the previous one continues to be used in some countries until June 2020.
In 2020, the US logo is used in other countries, such as France.
References
External links
| Part of Salim Group
Subsidiaries: Current brands: Agriculture products: Bogasari pasta and flours: Non-food: Moko Moko Pants Former/defunct brands:
1 Under license from/joint venture with PepsiCo, now integrated into Indofood.  |