Changes: Lay's

Latest revision as of 12:46, 11 March 2024

This page only shows primary logo variants.

For other related logos and images, see:

Other



1940–1955	1955–1981	1981-1984	1984-1996


1996-2003	2003-2007	2007-2019 (United States); 2007-2022 (International)	2019-present (United States); 2020-present (International)

1940–1955

Lay's was introduced in 1940 in the United States.

1955–1981

1981-1984

1984–1995, 2021

This logo was briefly revived in 2021 for limited-edition Lay's retro throwback products.

1995-present

1995-2003

Designer:

Unknown

Typography:

Custom

Launched:

December 25, 1995

This logo is still used on several Frito-Lay trucks (alongside the next logo), and on the lids for the Lay's Stax cans.

2003–2007

This logo was introduced in late 2003. The text's shadow became a gray gradient, and the word "brand" and the registered trademark sign inside the red part had been turned white. The logo was additionally titled 20 degrees.

2007–2019 (United States); 2007–2022 (international)

Designer:

John Burns (lettering)

Typography:

Custom

Launched:

July 30, 2007

In 2007, the logo became 3D (based on the Frito-Lay logo), and a gold band was added to the red part. This logo can still be seen on Lay's Stax lids. In Canada, this logo is still used for Lay's Stax and Lay's Poppables as of May 2022, whereas regular Lay's and Lay's Wavy have switched to the new 2019 logo in Canada as of January 2021, and Lay's Poppables switched to the 2019 logo, as of May 2022.

2019–present (United States); 2020–present (international)

Designer:

PepsiCo Design & Innovation
Ian Brignell (lettering)

Typography:

Custom

Launched:

September 13, 2019

On September 13th, 2019, Lay's received a new logo with an altered typeface and edited band and globe.^[1]^[2]

The redesign, which took two years to complete, is an attempt to keep the brand relevant in the era of social media and content regeneration.^[3] While this logo started to roll out in the United States in 2019, the previous one continued to be used in some countries until June 2020.

In 2020, this logo began to be used in other countries, such as France. It would not be used in Indonesia due to acquisition of PepsiCo shares of Indofood Fritolay Makmur by Indofood as well as the end of partnership which caused Lay's production in Indonesia to stop temporarily for about 3 years from August 2021, and the then-current Lay's in Indonesia was rebranded to Chitato Lite in the same month.^[4] In Canada, regular Lay's and Lay's Wavy switched to this logo in January 2021, whereas Lay's Stax and Poppables continued to use the old 2007 logo until 2022.

References

External links

Official website

Lay's

Chitato Lite (Indonesia only)

►

[1] Lay's gets a new logo - Taquitos.net

[2] After 12 years, Lay's quietly updated the brand logo and launched new packaging - Logo News (Chinese)

[3] Lay's potato chip bag is getting its first new look in 12 years - CNN Business

[4] No Longer In Production, Lays, Doritos, and Cheetos Have New Name and Packaging (Indonesian)

[1]

[2]

[3]

[4]

@@ Line 1: / Line 1: @@
 {{Primary Logos}}
 {{ImageTOC
-|Lay's Logo 1965.svg|1932–1986
+|Lays - 1930s.svg|1940–1955
+|Lay's - 1955.svg|1955–1981
-|Lays.png|1986–1997
-|Lays_Chips.svg|1997–2003
+|Lay's - 1981.svg|1981-1984
-|Lay's logo.png|2003–2007
+|Lay's 1986.svg|1984-1996
+|Lays Chips.svg|1996-2003
-|Mid_products_lays.svg|2007–2019; 2007-present (International)
-|Lay's_(2019).svg|2019–present
+|Lay's 2003.svg|2003-2007
+|Mid products lays.svg|2007-2019 (United States); 2007-2022 (International)|Lay's (2019).svg|2019-present (United States); 2020-present (International)}}
-}}
-==1932–1986==
-[[File:Lay's Logo 1965.svg|center|200px]]
-'''Lay's''' was launched in 1932 in the United States.
-== 1986–1997 ==
+==1940–1955==
-[[File:Lays.png|center|250px]]
+[[File:Lays - 1930s.svg|center|250px]]
+'''Lay's''' was introduced in 1940 in the United States.
+==1955–1981==
-{{SVG needed}}
+[[File:Lay's - 1955.svg|center|200px]]
+==1981-1984==
+[[File:Lay's - 1981.svg|center|200px]]
+==1984–1995, 2021==
+[[File:Lay's 1986.svg|center|200px]]This logo was briefly revived in 2021 for limited-edition Lay's retro throwback products.
+==1995-present==
+===1995-2003===
+[[File:Lays Chips.svg|center|200px]]
+{{Card|type=Custom|date=December 25, 1995}}
+This logo is still used on several Frito-Lay trucks (alongside the next logo), and on the lids for the Lay's Stax cans.
-==1997–present==
-===1997–2003===
-[[File:Lays_Chips.svg|200px|center]]
-In 1997, this logo is still used on several Frito-Lay trucks, Lay's Deli Style Original Potato Chips, and on the lids for the Lay's Stax cans.
 ===2003–2007===
-[[File:Lay's logo.png|200px|center]]
+[[File:Lay's 2003.svg|center|200px]]
+This logo was introduced in late 2003. The text's shadow became a gray gradient, and the word "brand" and the registered trademark sign inside the red part had been turned white. The logo was additionally titled 20 degrees.
+===2007–2019 (United States); 2007–2022 (international)===
-{{SVG needed}}
+[[File:Mid products lays.svg|center|200px]]
-This logo was introduced in late 2003. The text's shadow became a gray gradient, and the word "brand" and the registered trademark sign inside the red part had been turned white. The logo was also turned in 20 angles in a 3D perspective sort of way.
+{{Card|designer=John Burns <small>(lettering)</small>|type=Custom|date=July 30, 2007}}
+In 2007, the logo became 3D (based on the [[Frito-Lay]] logo), and a gold band was added to the red part. This logo can still be seen on Lay's Stax lids. In Canada, this logo is still used for Lay's Stax and Lay's Poppables as of May 2022, whereas regular Lay's and Lay's Wavy have switched to the new 2019 logo in Canada as of January 2021, and Lay's Poppables switched to the 2019 logo, as of May 2022.
+===2019–present (United States); 2020–present (international)===
-===2007–2019; 2007–present (International)===
-[[File:Mid_products_lays.svg|center|200px]]
+[[File:Lay's (2019).svg|center|200px]]
+{{Card|designer=PepsiCo Design & Innovation<br>Ian Brignell <small>(lettering)</small>|type=Custom|date=September 13, 2019}}
-In 2007, the logo turned 3D while Lay's started a new font and the gold band was added.
+On September 13th, 2019, Lay's received a new logo with an altered typeface and edited band and globe.<ref>[https://www.taquitos.net/food/Lays-Logo-2019 Lay's gets a new logo - Taquitos.net]</ref><ref>[https://www.logonews.cn/lays-new-logo.html After 12 years, Lay's quietly updated the brand logo and launched new packaging - Logo News] (Chinese)</ref>
+The redesign, which took two years to complete, is an attempt to keep the brand relevant in the era of social media and content regeneration.<ref>[https://edition.cnn.com/2019/09/18/business/lays-redesigns-potato-chip-bag/index.html Lay's potato chip bag is getting its first new look in 12 years - CNN Business]</ref> While this logo started to roll out in the United States in 2019, the previous one continued to be used in some countries until June 2020.
-===2019–present===
-[[File:Lay's_(2019).svg|center|200px]]
-On September 13th, 2019, Lay's received a new logo with an altered typeface and edited band and globe.<ref>https://www.taquitos.net/food/Lays-Logo-2019</ref><ref>https://www.logonews.cn/lays-new-logo.html (Chinese)</ref>
+In 2020, this logo began to be used in other countries, such as France. It would not be used in Indonesia due to acquisition of PepsiCo shares of [[Indofood Fritolay Makmur]] by [[Indofood]] as well as the end of partnership which caused Lay's production in Indonesia to stop temporarily for about 3 years from August 2021, and the then-current Lay's in Indonesia was rebranded to [[Chitato Lite]] in the same month.<ref>[https://addiction.id/2021/08/26/tak-lagi-diproduksi-lays-doritos-dan-cheetos-punya-nama-dan-kemasan-baru/ No Longer In Production, Lays, Doritos, and Cheetos Have New Name and Packaging] (Indonesian)</ref> In Canada, regular Lay's and Lay's Wavy switched to this logo in January 2021, whereas Lay's Stax and Poppables continued to use the old 2007 logo until 2022.
-The redesign, which took two years to complete, is an attempt to keep the brand relevant in the era of social media and content regeneration.<ref>https://edition.cnn.com/2019/09/18/business/lays-redesigns-potato-chip-bag/index.html</ref> While this logo started to roll out in the United States, the previous one continues to be used in some countries.
 ==References==
 {{Reflist}}
 ==External links==
+{{Official website|https://www.lays.com}}
-*[//www.fritolay.com/snacks/product-page/lays http://www.fritolay.com/snacks/product-page/lays]
+{{Chronology||[[Chitato Lite]] (Indonesia only)}}
-*https://www.logonews.cn/lays-new-logo.html
 {{PepsiCo}}
-{{Indofood}}
-[[Category:PepsiCo]]
 [[Category:Lay's]]
-[[Category:1932]]
+[[Category:Frito Lay]]
-[[Category:Chips]]
+[[Category:PepsiCo]]
+[[Category:Indofood]]
 [[Category:Salted snacks]]
-[[Category:International]]
+[[Category:Chips]]
-[[Category:Food and drink in the United States]]
+[[Category:Food and drink]]
+[[Category:Food and drink in Argentina]]
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-[[Category:Food and drink in the Philippines]]
+[[Category:Food and drink in The Bahamas]]
+[[Category:Food and drink in Belarus]]
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-[[Category:Food and drink in Indonesia]]
+[[Category:Food and drink in Brunei]]
-[[Category:Food and drink in Malaysia]]
+[[Category:Food and drink in Bulgaria]]
-[[Category:Food and drink in Russia]]
-[[Category:Food and drink in Hungary]]
-[[Category:Food and drink in Argentina]]
 [[Category:Food and drink in Canada]]
-[[Category:Food and drink in Italy]]
+[[Category:Food and drink in Chile]]
-[[Category:Food and drink in Romania]]
+[[Category:Food and drink in China]]
-[[Category:Food and drink in South Africa]]
+[[Category:Food and drink in El Salvador]]
-[[Category:Food and drink in the United Arab Emirates]]
 [[Category:Food and drink in France]]
-[[Category:Food and drink in Greece]]
+[[Category:Food and drink in Georgia]]
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-[[Category:Food and drink in the Netherlands]]
+[[Category:Food and drink in Greece]]
-[[Category:Food and drink in Poland]]
+[[Category:Food and drink in Haiti]]
+[[Category:Food and drink in Hungary]]
 [[Category:Food and drink in India]]
+[[Category:Food and drink in Indonesia]]
+[[Category:Food and drink in Italy]]
+[[Category:Food and drink in Kazakhstan]]
+[[Category:Food and drink in Moldova]]
+[[Category:Food and drink in Malaysia]]
+[[Category:Food and drink in the Netherlands]]
 [[Category:Food and drink in Pakistan]]
-[[Category:Food and drink in Thailand]]
+[[Category:Food and drink in Panama]]
-[[Category:Food and drink in China]]
+[[Category:Food and drink in the Philippines]]
-[[Category:Food and drink in Vietnam]]
+[[Category:Food and drink in Poland]]
-[[Category:Food and drink in Brunei]]
+[[Category:Food and drink in Romania]]
+[[Category:Food and drink in Russia]]
 [[Category:Food and drink in Saudi Arabia]]
-[[Category:Food and drink]]
+[[Category:Food and drink in South Africa]]
+[[Category:Food and drink in Thailand]]
 [[Category:Food and drink in Ukraine]]
-[[Category:Indofood]]
+[[Category:Food and drink in the United Arab Emirates]]
-[[Category:France]]
+[[Category:Food and drink in the United States]]
-[[Category:Food and drink in El Salvador]]
+[[Category:Food and drink in Vietnam]]
+[[Category:International]]
+[[Category:United States]]
+[[Category:1930s]]
+[[Category:1932]]