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==1932–1986== |
==1932–1986== |
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| − | [[File:Lay's Logo 1965.svg|center| |
+ | [[File:Lay's Logo 1965.svg|center|200px]] |
'''Lay's''' was launched in 1932 in the United States. |
'''Lay's''' was launched in 1932 in the United States. |
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| − | On |
+ | On September 18th, 2019, Lay's received a new logo with an altered typeface and edited band and globe.<ref>https://www.taquitos.net/food/Lays-Logo-2019</ref><ref>https://www.logonews.cn/lays-new-logo.html (Chinese)</ref> |
The redesign, which took two years to complete, is an attempt to keep the brand relevant in the era of social media and content regeneration.<ref>https://edition.cnn.com/2019/09/18/business/lays-redesigns-potato-chip-bag/index.html</ref> While this logo started to roll out in the United States, the previous one continues to be used in some countries. |
The redesign, which took two years to complete, is an attempt to keep the brand relevant in the era of social media and content regeneration.<ref>https://edition.cnn.com/2019/09/18/business/lays-redesigns-potato-chip-bag/index.html</ref> While this logo started to roll out in the United States, the previous one continues to be used in some countries. |
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Revision as of 13:39, 22 September 2019
| 1932–1986 | 1986–1996 | 
|
2003–2007 | 2007–2019 | 2019–present |
| 1932–1986 | 1986–1996 | 1996–2003 | 2003–2007 | 2007–2019 | 2019–present |
1932–1986
Lay's was launched in 1932 in the United States.
1986–1996
1996–present
1996–2003
This logo is still used on several Frito-Lay trucks, Lay's Deli Style Original Potato Chips, and on the lids for the Lay's Stax cans.
2003–2007
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SVG NEEDED |
This logo was introduced in late 2003. The text's shadow became a gray gradient, and the word "brand" and the registered trademark sign inside the red part had been turned white. The logo was also turned in 20 angles in a 3D perspective sort of way.
2007–2019, 2007–present (International)
In 2007, the logo turned 3D while Lay's started a new font and the gold band was added.
2019–present
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|
SVG NEEDED |
On September 18th, 2019, Lay's received a new logo with an altered typeface and edited band and globe.[1][2]
The redesign, which took two years to complete, is an attempt to keep the brand relevant in the era of social media and content regeneration.[3] While this logo started to roll out in the United States, the previous one continues to be used in some countries.
References
External links
| Part of Salim Group
Subsidiaries: Current brands: Agriculture products: Bogasari pasta and flours: Non-food: Moko Moko Pants Former/defunct brands:
1 Under license from/joint venture with PepsiCo, now integrated into Indofood.  |