This page only shows primary logo variants. For other related logos and images, see:
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1932–1986 | 2003–2007 | ||||
1932–1986 | 1986–1997 | 1997–2003 | 2003–2007 | 2007–present | 2019–present |
1932–1986
Lay's was introduced in 1932 in the United States.
1986-1997
1997–present
1997–2003
This logo is still used on several Frito-Lay trucks, Lay's Deli Style Original Potato Chips, and on the lids for the Lay's Stax cans.
2003–2007
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This logo was introduced in late 2003. The text's shadow became a gray gradient, and the word "brand" and the registered trademark sign inside the red part had been turned white. The logo was also turned in 20 angles in a 3D perspective sort of way.
2007–present
In 2007, the logo turned 3D (based on the Frito-Lay logo) while Lay's started a new font and the gold band was added.
2019–present
On September 13th, 2019, Lay's received a new logo with an altered typeface and edited band and globe.[1][2]
The redesign, which took two years to complete, is an attempt to keep the brand relevant in the era of social media and content regeneration.[3] While this logo started to roll out in the United States, the previous one continues to be used in some countries.
References
External links
Part of Salim Group
Subsidiaries: Current brands: Agriculture products: Bogasari pasta and flours: Non-food: Moko Moko Pants Former/defunct brands:
1 Under license from/joint venture with PepsiCo, now integrated into Indofood. |