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Lay's was launched in 1932 in the United States.
In 1997, this logo is still used on several Frito-Lay trucks, Lay's Deli Style Original Potato Chips, and on the lids for the Lay's Stax cans.
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This logo was introduced in late 2003. The text's shadow became a gray gradient, and the word "brand" and the registered trademark sign inside the red part had been turned white. The logo was also turned in 20 angles in a 3D perspective sort of way.
In 2007, the logo turned 3D while Lay's started a new font and the gold band was added.
The redesign, which took two years to complete, is an attempt to keep the brand relevant in the era of social media and content regeneration. While this logo started to roll out in the United States, the previous one continues to be used in some countries.
| Current brands:
Former brands: Lay's Bistro Gourmet
| Part of Salim Group