Lazada is an online shopping marketplace platform based in Singapore. It operates in 6 countries in Southeast Asia and was founded and majority-owned by Rocket Internet in 2012 until 2016, when it was acquired by Chinese internet conglomerate Alibaba Group.
2012–2014[]
Designer:
Unknown
Typography:
Futura Italic
Launched:
2012
The first Lazada logo was an italicized blue wordmark with the letter 'Z' inserted inside a yellow shopping cart.
2014–2019[]
Designer:
Unknown
Typography:
Custom
Launched:
2014
After two years expanding into the SEA market, Lazada unveiled a new branding, which was consisted of a stylized wordmark and the slogan "Effortless Shopping". The old logo is still present in some elements from the PH site.
On June 20, 2019, Lazada officially refreshed its identity after 5 years. It brought the three-dimensional boxes that form the letter 'L' resembling a heart shape — nicknamed Heartgram — next to a new sans-serif wordmark. The change was actually implemented on an app update four days earlier on June 16.
The heart shape, which had accompanied the 2014 logo in a slightly different form, had been teased from November 2018 on promos and advertisements, before being a permanent part of the logo. The recent shift occurred along with a new campaign and the slogan "Go Where Your Heart Beats", and was developed by the Singapore branch of Superunion.
