This page only shows primary logo variants. For other related logos and images, see:
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| 2012–2014 | 2014–2019 | 2019–present |
Lazada is an online shopping marketplace platform based in Singapore. It operates in 6 countries in Southeast Asia and was founded and majority-owned by Rocket Internet in 2012 until 2016, when it was acquired by Chinese internet conglomerate Alibaba Group.
2012–2014
The first Lazada logo was an italicized blue wordmark with the letter 'Z' inserted inside a yellow shopping cart.
2014–2019
After two years expanding into the SEA market, Lazada unveiled a new branding, which was consisted of a stylized wordmark and the slogan "Effortless Shopping".
2019–present
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On June 20, 2019, Lazada officially refreshed its identity after 5 years. It brought the three-dimensional boxes that form the letter 'L' resembling a heart shape — nicknamed Heartgram' — next to a new sans-serif wordmark. The change was actually implemented on an app update four days earlier on June 16.
The heart shape, which had accompanied the 2014 logo in a slightly different form, had been teased from November 2018 on promos and advertisements, before being a permanent part of the logo. The recent shift occurred along with a new campaign and the slogan "Go Where Your Heart Beats", and was developed by the Singapore branch of Superunion.
- Lazada unveils refreshed brand identity with a new logo, tune and regional campaign - Marketing Interactive, June 20, 2019
External links
| Online retailers: Mainland China: Taobao | Tmall | 1688 Media and entertainment assets: Ant Group Other assets: Notes  |
