“Things are upside-down here in LazyTown, Adventure's just a moment away!”
excerpt from theme song

LazyTown is an Icelandic media franchise created by Magnús Scheving. It started out as a book and later transitioned into stage plays, merchandising, and a flagship television show. The LazyTown TV series was commissioned by Nickelodeon in 2003 and it first aired in 2004. In 2011, LazyTown Entertainment was purchased by Turner Broadcasting System Europe before the rights were sold back to creator Magnús Scheving in 2024.

Áfram Latibær! (Let's Go LazyTown!)[]

1995 (Book)[]

Áfram Latibær Logo 1995
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1997-1998 (Stage Play)[]

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Latibær Á Ólympíuleikum (LazyTown at the Olympic Games)[]

1996 (Book Only)[]

Latibær Á Ólympíuleikum Logo 1996
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Latibær Í VandræÐum (LazyTown in Trouble)[]

1997 (Book Only)[]

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Glanni Glæpur Í Latabæ (Robbie Rotten in LazyTown)[]


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Jól í Latabæ (Christmas in LazyTown)[]

2001 (Album Only)[]

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Ævintýri í Latabæ (Adventures in LazyTown)[]

2014 (Unreleased)[]


The stage play was supposed to go into production in 2014, but due to licensing issues with Turner or the poor reception of the play, it was cancelled during its run.





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2002–2004 (Unaired pilots/Merchandise)[]

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The LazyTown name was originally used for an English-language translation of the franchise with songs being translated from Icelandic and dubbed into English mainly for English-speaking people in Iceland. However, plans fell through.


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In 2003, the franchise got a makeover as Nickelodeon commissioned a television show based on the brand. Songs were rewritten and re-recorded, broadcast deals were made, characters went a major redesign among others. The show premiered in 2004 and was a ratings success, exported to over 100 countries.

2010–2012 (Merchandising)[]

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In 2011, Turner Europe acquired LazyTown Entertainment and began producing new seasons for the show which would mainly air on Cartoonito and Boomerang channels in Europe and abroad.

2012–2014 (Television series); 2012-present (Merchandising)[]

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The logo was introduced in 2012 alongside a trailer for Season 3. The swoosh was changed to match Sportacus' colors.

See also[]