Ledo is a Croatian frozen food company founded in 1958. It later expanded to other Central European and Balkan countries such as Hungary and Bosnia and Herzegovina. Originally owned by Agrokor (later Fortenova Group), it was sold to Nomad Foods in 2021 along with sister company Frikom.
1958–1992[]
1992–2007[]
Agrokor bought the company in 1992 and Ledo changed its logo the same year. Although this logo stopped appearing in commercials and ice creams during 2006–2007, this logo is still used on remaining older property such as trash bins, freezers and sun umbrellas. This was used as a secondary logo during 2006-2007 and it was removed completely in 2007.
2006–2014[]
In 2006, the Ledo logo got a makeover. The Ledo bear Ledo Medo is outside of the logo, and the Ledo circle is diagonal. This logo appeared on ice creams and commercials until 2014.
Similarly, it's still used on older property. Non-ice cream products feature Ledo Medo wearing a chef hat and holding a spoon; dairy products feature him holding a rolling pin, and fish products feature him holding a fish.
2014–present[]
In 2014, Ledo Medo and the Ledo circle got a 3D rework. The same mascot was later adopted by Serbian Frikom except it was renamed to Frikom Meda.
| Frozen food brands: Aunt Bessie's | Belviva | Birds Eye | Findus (Europe | Italy | Switzerland) | Frikom | Goodfella's | Iglo | La Cocinera | Ledo | Lutosa  |