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LeeWards

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1949-1973 1973-1978 1978-1984 July-August 1984 1984-1994
1949-1973 1973-1978 1978-1984 July-August 1984 1984-1994

1949-1973[]

LeeWards - 1949

LeeWards was acquired by General Mills in 1969.

1973-1978[]

LeeWards - 1973xx
Designer:  Unknown
Typography:  Neue Haas Grotesk (modified)
Launched:  December 1973

1978-1984[]

LeeWards - 1978
Designer:  Unknown
Typography:  Neue Haas Grotesk (modified)
Launched:  November 12, 1978

July-August 1984[]

LeeWards - 1984o
Designer:  Unknown
Typography:  Neue Haas Grotesk (modified)
Launched:  July 1984

1984-1994[]

Leewards - 1984
Designer:  Unknown
Typography:  Neue Haas Grotesk (modified)
Launched:  September 1, 1984

In 1985, LeeWards was sold by parent company General Mills to Munford, Inc., who spun it off in 1988. In 1994 the chain was absorbed by Michaels.


  V • T • E 
Baking products:

Betty Crocker (Bisquick) | Gold Medal Flour | Immaculate Baking | Jus-Rol | Knack & Back | Pillsbury (Pillsbury Atta) | La Salteña | Yoki

Cereals:
Boo Berry | Cascadian Farm | Cheerios | Chex | Cinnamon Toast Crunch | Cocoa Puffs | Cookie Crisp | Count Chocula | Fiber One/Fibre One | Franken-Berry | Golden Grahams | Honey Nut Cheerios | Kix | Lucky Charms | Reese's Puffs | Total | Trix | Wheaties

  V • T • E 
Part of Nestlé and General Mills

Brands:
Nestlé Cereals:
Cheerios1 | Cocoa Puffs1 | Chocapic (Koko Krunch) | Chuckie | Nestlé Crunch | Clusters | Cookie Crisp1 | Cinnamon Toast Crunch (Curiously Cinnamon | Cini Minis)1 | Fitness | GoFree | Golden Grahams (United Kingdom)1 | Golden Nuggets | Honey Stars (Estrelitas) | Lucky Charms1 | Lion Cereals | Milo | Nesquik (Duo) | Nestum | Nevada | Oats & More | Snow Flakes | Shredded Wheat | Shreddies | Trix1

Notes:
1International rightsholder, North American rights held by General Mills.

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Dairy products:
Häagen-Dazs | Liberté | Mountain High | Yoplait (Go-Gurt)

Snacks:
Bugles | Cascadian Farm | Dunkaroos | Fruit by the Foot | Fruit Roll-Ups | Fruit Shapes | Gardetto's | Gushers | Lärabar | Nature Valley

Meals:
Annie's | Betty Crocker | Diablitos Underwood | Food Should Taste Good | Frescarini | Good Earth | Helper | Jeno's | Latina | Macaroni Grill | Old El Paso | Pizza Pops | Progresso | Totino's | V.Pearl | Wanchai Ferry | Yoki

Nature and organic products:
Annie's | Cascadian Farm | Muir Glen

Spices and seasonings:
Kitano

Former/defunct brands:
Bakers Square | BN | Forno de Minas | Fruit Brute | Fruity Yummy Mummy | Fruit Corners | Green Giant | Hungry Jack's | LeeWards

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