Lehren was India's first 24/7 showbiz news and entertainment channel exclusively devoted to India's colourful film industry, primarily Bollywood and its offshoots and variants in several states of India. The channel, located in Mumbai, was scheduled for liftoff in April 2008.
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The Lehren logo features an animated butterfly. It represents brightness, glamour and beauty. It is a symbol for youthfulness and has associations such as the colours of the rainbow, the nine rasas, the seven swaras and the myriad colours of a kaleidoscope.
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