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Contents

Legend Group Lenovo (2003) Lenovo 2015 Alternate (Red)
1984–2003 2003–2015 2015–present

Legend

November 1984–June 2003

Legend Group

Lenovo

June 2003–2015

Lenovo (2003)

In 2002, CEO Yang Yuanqing decided to abandon the Legend brand name to expand internationally, as "Legend" was impossible to register in most jurisdictions. In April 2003, the new name Lenovo was unveiled; a portmanteau of "Le-" from "Legend" and "novo", the Latin ablative for "new".

2015–present

Lenovo 2015 Alternate (Red)

On May 28, 2015, Lenovo adopted a new corporate identity.

External links


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