Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:

Contents

1984–2003 2003–2015 2015–present
1984–2003 2003–2015 2015–present

Legend

1984–2003

Legend Group.svg

Lenovo

2003–2015

Lenovo (2003).svg

In 2002, CEO Yang Yuanqing decided to abandon the Legend brand name to expand internationally, as "Legend" was impossible to register in most jurisdictions. In April 2003, the new name Lenovo was unveiled; a portmanteau of "Le-" from "Legend" and "novo", the Latin ablative for "new". However, its Chinese name (联想) still remains in used only in Mainland China.

2015–present

Lenovo (2015).svg
Designer:  Saatchi & Saatchi
Typography:  Montserrat Alternates Bold
Launched:  May 28, 2015

On May 28, 2015, Lenovo adopted a new corporate identity.

External links


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