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Lexus

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1988–present[]

Lexus logo
Designer:  Hunter/Korobkin (symbol)
Dancer Fitzgerald Sample (wordmark)
Typography:  Custom (wordmark)
Nobel (branding)
Launched:  January 1988 (reveal)
September 1, 1989 (launch)

Lexus was founded as Toyota's luxury division. Lippincott & Margulies was tasked with creating the name. Originally Alexis, this was changed early on so as to not have any resemblance to a person.


  V • T • E 
Marques

Daihatsu | Toyota | Lexus | Century | Hino | Subaru (20%)

Former marques
Ranz | Scion

Current models
Cars
86 | Agya | Allion | Aqua | Avalon | Camry | Century | Corolla (Altis | GR Corolla | Quest | Sport | Touring) | Crown | Glanza | Mirai | Prius | Starlet | Supra | Vios | Vitz | Yaris (Ativ | GR Yaris | X-Urban)

Pickup trucks/Utilities
Hilux (Champ) | Tacoma | Tundra

SUVs/Crossovers
4Runner | Aygo X | bZ4X | C-HR | Corolla Cross | Century | Fortuner | Harrier | Highlander/Kluger | Land Cruiser (Prado) | Raize | RAV4 | Rush | Sequoia | Starlet Cross | Urban Cruiser | Yaris Cross

Minivans/Vans/MPVs
Alphard | Avanza | Calya | Granvia/Majesty | HiAce/Commuter | Innova | JPN Taxi | LiteAce/TownAce | Noah | Pixis | Probox | Roomy | Rumion | Sienna | Sienta | Vellfire | Veloz | Voxy

Passenger buses
Coaster

Commercial trucks
Dyna/ToyoAce

Discontinued models
Allex | Altezza | Aristo | Aurion | Auris | Avensis | Aygo | bB | Belta | Blade | Brevis | Caldina | Cami | C+pod | Carina | Celica | Celsior | Corolla Axio | Corolla Fielder | Corolla Levin | Corolla Rumion | Corolla RunX | Corolla Spacio | Corolla Verso | Corona | Curren | Echo | Echo Verso | Esquire | Etios | FJ Cruiser | FunCargo | GranAce | Hilux Surf | Ipsum | iQ | Isis | Ist | Kijang | Limo | Mark II | Mark X/Reiz | Matrix | MR2 | Nadia | NAV1 | Opa | Paseo | Passo | Platz | Porte | Premio | Previa/Estima | Progrès | Pronard | Ractis | Raum | Regius Ace | Rukus | Sai | Sera | Solara | Soluna | Spade | Succeed | Tank | Tercel | Vanguard | Venza | Verossa | Verso | Windom | Wish | Yaris Verso

Motorsport divisions
Toyota Gazoo Racing | Toyota Racing Development

Technologies
Beyond Zero | Hybrid Synergy Drive | VVT-i

Other
Aisin | Auto2000 | Culver City Toyota | Toyota Astra Finance | Toyota Kirloskar Motor | Toyota Netz

Toyota logo
  V • T • E 
Part of Jardine Cycle & Carriage (Jardine Matheson)

Automotives:
Marquees1: Toyota | Lexus | Daihatsu | Isuzu | Peugeot | BMW | Mini | UD Trucks | Honda Motorcycles
Services: Astra Otoparts (Aspira | Federal Parts | GS Astra | Incoe Battery | Shop & Drive | Astra Otoservice | Aspira Motoquick) | AstraWorld
Dealers: Astra Motor | Auto2000

Astra Financial:
Insurances: Asuransi Astra (Garda Oto) | Astra Life2
Credit services: Astra Credit Companies | Toyota Astra Finance | Fifgroup (Fifastra | Spektra | Aftra | Amitra) | Komatsu Astra Finance | Surya Artha Nusantara Finance
Others: Astra Ventura | Maucash | Moxa | AstraPay | Bank Saqu5

Infrastructures and Logistics:
Astra Infra | Serasi Autoraya (Trac Astra Rent A Car | IBID | SELOG)

Astra Property:
Subsidiaries: Astra Land Indonesia
Properties: Menara Astra | Asya | Anandamaya | Arumaya

Astra Digital
Seva.id | OLX Indonesia (OLXmobbi) | Setir Kanan

Other assets:
Astragraphia | Astra Agro Lestari | United Tractors (Komatsu1 | Scania1) | Hermina Hospitals Group (7%)

Defunct/former:
Astra CMG3 | Permata Bank4 (SFK) | Bank Universal | Mobil88 | OLX Autos | Movic | Sejalan | CariParkir | Makro Indonesia | LG Astra Electronics

Notes
1Licensed brands.
2Joint venture with Aviva.
3Acquired by Commonwealth Bank.
4Joint venture with Standard Chartered. Acquired by Bangkok Bank in May 2020.
5Joint venture with WeLab.

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