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Lexus

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1988–present[]

Lexus logo
Designer:  Hunter/Korobkin (symbol)
Dancer Fitzgerald Sample (wordmark)
Typography:  Custom
Launched:  January 1988 (reveal)
September 1, 1989 (launch)

Lexus was founded as Toyota's luxury division. Lippincott & Margulies was tasked with creating the name. Originally Alexis, this was changed early on so as to not have any resemblance to a person.


  V • T • E 
Marques

Toyota | Daihatsu | Lexus | Hino | Ranz | Subaru (20%)

Former marques
Scion

Current models
Cars
86 | Agya | Allion | Aqua | Avalon | Belta | bZ4X | Camry | Corolla (Corolla Altis) | Crown | Glanza | Limo | Mirai | Prius | Starlet | Supra | Vios | Vitz | Yaris (Yaris Ativ)

Pickup trucks/Utilities
Hilux | Tacoma | Tundra

SUVs/Crossovers
4Runner | C-HR | Corolla Cross | Fortuner | Harrier | Highlander | Land Cruiser | Raize | RAV4 | Rush | Sequoia | Venza | Yaris Cross

Vans
Alphard | Avanza | Calya | GranAce | HiAce (Commuter) | Innova | LiteAce | Noah | Probox | Rumion | Sienna | Sienta | TownAce | Vellfire | Voxy

Commercial trucks
Dyna

Discontinued models
Auris | Avensis | Aygo | Caldina | Celica | Corolla Spacio | Esquire | Etios | FJ Cruiser | ist | Kijang | Matrix | Mark X | Premio | Previa | Ractis | Soluna | Succeed | Vanguard | Verso | Wish

Other
Culver City Toyota | Toyota Gazoo Racing | Toyota Netz | Toyota Racing Development | Toyota Kirloskar Motor

Toyota logo
  V • T • E 
Part of Jardine Cycle & Carriage (Jardine Matheson)

Automotives:
Marquees1: Toyota | Lexus | Daihatsu | Isuzu | Peugeot | BMW | Mini | UD Trucks | Honda Motorcycles
Services: Astra Otoparts (Aspira | Federal Parts | GS Astra | Incoe Battery | Shop & Drive) | AstraWorld
Dealers: Astra Motor | Auto 2000

Astra Financial:
Insurances: Asuransi Astra (Garda Oto) | Astra Life2
Credit services: Astra Credit Companies | Toyota Astra Finance | Fifgroup (Fifastra | Spektra | Aftra | Amitra) | Komatsu Astra Finance | Surya Artha Nusantara Finance
Others: Astra Ventura | Maucash | Moxa | AstraPay | Bank Jasa Jakarta (Bank Saqu)5

Infrastructures and Logistics:
Astra Infra | Serasi Autoraya (Trac Astra Rent A Car | IBID | SELOG)

Astra Property:
Subsidiaries: Astra Land Indonesia
Properties: Menara Astra | Asya | Anandamaya | Arumaya

Astra Digital
Seva.id | Movic | Sejalan | CariParkir | OLX Indonesia (OLXmobbi)

Other assets:
Astragraphia | Astra Agro Lestari | United Tractors (Komatsu1 | Scania1)

Defunct/former:
Astra CMG3 | PermataBank4 (SFK) | Bank Universal | Mobil88 | OLX Autos

Notes
1Licensed brands.
2Joint venture with Aviva.
3Acquired by Commonwealth Bank.
4Joint venture with Standard Chartered. Acquired by Bangkok Bank in May 2020.
5Joint venture with WeLab.

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