Frutiger Bold Italic (logo) ITC Avant Garde Gothic (2013-2016) Futura (2016-2021) TT Norms Pro (May-September 2021)
Launched:
November 7, 2013
Variant with slogan from 2016-2021.
Logo with AT&T logo, used when integrating AT&T into the Liberty brand following its purchase in October 2020. (May-September 2021)
AT&T/Liberty logo with slogan (May-September 2021)
In October 2019, Liberty announced that it would acquire operations of AT&T in Puerto Rico and the U.S. Virgin Islands. The deal was finalized on November 2, 2020. In May 2021, Liberty began to integrate AT&T and Liberty as a unified brand; however, this was short lived as the AT&T brand was fully discontinued nearly 5 months later (see below). On September 3, 2021, AT&T customers began to see the Liberty name as their carrier provider on phones, suggesting that the AT&T brand would be nearing discontinuation.
2021–present[]
Designer:
Unknown
Typography:
Custom (logo) Gilroy (corporate)
Launched:
September 27, 2021
Icon
Variant with slogan
On September 27, 2021, alongside the introduction of its new logo, Liberty completely discontinued the AT&T brand, as all local AT&T stores were rebranded as Liberty stores.
