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This page only shows primary logo variants.
For other related logos and images, see:


1984–1986 1986–1989 1989–1994 1994–2006 2006–2008
1984–1986 1986–1989 1989–1994 1994–2006 2006–2008
2008–2012 2012–2013 2013–2017 2017–2020 2020–present
2008–2012 2012–2013 2013–2017 2017–2020 2020–present


Lifetime wordmark 1984.svg


Lifetime 1986.svg
Designer:  Ed Kramer
Compugraph Designs
Lee Hunt Associates
Typography:  Unknown


Lifetime Television.svg


Lifetime red.svg

This was used from 1994 to July 2006; The then CEO of Lifetime, Doug McCormick, has described the previous logo as looking "like some kind of yachting flag or engineering logo". Under his watch, the network switched to a simple wordmark with the tagline "Television for Women".[1]


Lifetime 2006.svg

In 2006, Lifetime's wordmark logo was tweaked.


Lifetime 2008.svg
Designer:  Trollback + Company
Typography:  Unknown

In 2008, Lifetime changed its logo; designed by Trollback + Company.


Lifetime 2012.svg
Designer:  Tim Nolan
Leroy + Clarkson
Typography:  Unknown

On May 2, 2012, Lifetime introduced a stylized "L" logo, and the new tagline "Your Life. Your Time." The conceptualization of the rebrand logo was developed by Tim Nolan, Senior Vice President of Marketing for Lifetime in partnership with design firm Leroy + Clarkson. The same day, a deal was made to launch a Canadian version in August of that year.


Lifetime 2013 Flat.svg
Designer:  Troika Design Group
Typography:  Unknown

Lifetime revealed an updated version of the 2012 logo on February 4, 2013. The wordmark was given a slightly different font, with the "L" capitalized; designed by Troika Design Group & debuted on air on April 25, 2013. Since then, Lifetime has continued to expand internationally, launching in the United Kingdom in 2013 and Latin America a year later.


Lifetime 2017.svg
Designer:  Primal Screen
Typography:  Avenir

On February 2, 2017, following the announcement that the network would carry games for the National Women's Soccer League, a new logo designed by Primal Screen was unveiled. While it was used on promos since the date of its reveal, it was first used as an onscreen bug on February 18, 2017.


Lifetime 2020.svg

On January 22, 2020, the circular logo was replaced by something more akin to that of the 1994 version, with the design is slightly different (most notably indicated with the signature format being decreased on some of the letters), while mostly keeping the design of the 1994 logo the same.

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