This page only shows primary logo variants.
For other related logos and images, see:


1984–1985 1985–1986 1986–1989 1989–1994 1994–2006 2006–2008
1984–1985 1985–1986 1986–1989 1989–1994 1994–2006 2006–2008
2008–2012 2012–2013 2013–2017 2017–2020 2020–present  
2008–2012 2012–2013 2013–2017 2017–2020 2020–present



Lifetime logo 1984.svg
Designer:  Unknown
Typography:  Franklin Gothic
Launched:  Feburary 1, 1984

The apple in Lifetime's original logo was inherited from the Cable Health Network, which it replaced.


Lifetime wordmark 1984.svg
Designer:  Corey McPherson Nash (Tom Corey, Scott Nash)
Fred/Alan, Inc.
Typography:  Franklin Gothic
Launched:  Unknown

The apple was removed from the logo in 1985.


Lifetime 1986.svg
Designer:  Ed Kramer
Compugraph Designs
Lee Hunt Associates
Typography:  Unknown
Launched:  Unknown


Lifetime Television.svg


Lifetime red.svg

This was used from 1994 to July 2006. Lifetime's then-CEO Doug McCormick has described the previous logo as looking "like some kind of yachting flag or engineering logo". Under his watch, the network switched to a simple wordmark with the slogan "Television for Women".[1]


Lifetime 2006.svg
Designer:  Imaginary Forces
Typography:  Unknown
Launched:  July 2006

In July 2006, Lifetime's wordmark logo was tweaked.


Lifetime 2008.svg
Designer:  Trollbäck & Company
Typography:  Custom
Launched:  Unknown

In 2008, Lifetime changed its logo.


Lifetime 2012.svg
Designer:  Tim Nolan
Leroy + Clarkson
Typography:  Museo 700 (modified)
Launched:  May 2, 2012

On May 2, 2012, Lifetime introduced a stylized "L" logo, and the new slogan "Your Life. Your Time." The conceptualization of the rebrand logo was developed by Tim Nolan, senior vice president of marketing for Lifetime, in partnership with Leroy + Clarkson and Loyalkaspar. The same day, a deal was made to launch a Canadian feed of the channel in August of that year.


Lifetime 2013 Flat.svg
Designer:  Troika Design Group
Typography:  Unknown
Launched:  April 25, 2013

On February 4, 2013, Lifetime revealed an updated version of the 2012 logo. The wordmark was given a slightly different font, with the "L" capitalized. This was designed by Troika Design Group and debuted on April 25, 2013. Since then, Lifetime has continued to expand internationally, launching in the United Kingdom in 2013 and Latin America a year later.


Lifetime 2017.svg
Designer:  Primal Screen
Typography:  Avenir
Launched:  February 2, 2017

On February 2, 2017, following the announcement that the network would broadcast games for the National Women's Soccer League, a new logo designed by Primal Screen was unveiled. While it was used on promos since the date of its reveal, it was first used as an onscreen bug on February 18, 2017.


Lifetime 2020.svg
Designer:  Unknown
Typography:  Domaine Display Bold Italic
Launched:  January 22, 2020

On January 22, 2020, the circular logo was replaced by a design more akin to the 1994 logo. Although slightly different from that logo (most notably indicated with the signature format being decreased on some of the letters), it mostly keeps consistency with the design of the 1994 logo.