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| This page only shows primary logo variants. For other related logos and images, see Lifetime/Other |
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| 1984–1986 | 1986–1989 | 1989–1994 | 1994–2006 | 2006–2008 |
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| 2008–2012 | 2012–2013 | 2013–2017 | 2017–present | |
1984–1986
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1986–1989
1989–1994
1994–2006
Used from 1994 to July 2006; The then CEO of Lifetime, Doug McCormick, has described the previous logo as looking "like some kind of yachting flag or engineering logo". Under his watch, the network switched to a simple wordmark with the tagline "Television for Women".[1]
2006–2008
In 2006, Lifetime's wordmark logo was tweaked.
2008–2012
In 2008, Lifetime got a new logo. Designed by Trollback + Company
2012–2013
On May 2, 2012, Lifetime introduced a stylized "L" logo, and the new tagline "Your Life. Your Time." The conceptualization of the rebrand logo was developed by Tim Nolan, Senior Vice President of Marketing for Lifetime in partnership with design firm Leroy + Clarkson. The same day, a deal was made to launch a Canadian version in August of that year.
2013–2017
Lifetime revealed an updated version of the 2012 logo on February 4, 2013. The wordmark was given a slightly different font, with the "L" capitalized. This logo was designed by Troika Design Group. It debuted on air on April 25, 2013. Since then, Lifetime has continued to expand internationally, launching in the United Kingdom in 2013 and Latin America a year later.
2017–present
On February 2, 2017, following the announcement that the network would carry games for the National Women's Soccer League, a new logo designed by Primal Screen was unveiled. While it was used on promos since the date of its reveal, it was first used as the onscreen bug on February 18, 2017.
