Lifetime was originally launched as Locomotion in Latin America and the Caribbean on November 4, 1996. Broadcasting from Miami, Florida, U.S.A., the channel only had 3 different audio tracks including Spanish, Portuguese and English (as an optional audio track). Originally devoted to the Hearst Entertainment library. It later expanded its service into the Iberian Peninsula and parts of the United States in 1997.
1999–2001
Designer:
Unknown
Typography:
Futura
Launched:
November 1, 1999
Locomotion received a new image on November 1, 1999. After the channel became adult-oriented with alternative animation and Japanese anime content starting early that year.
2001–2005
2001–2004
Designer:
Julian Pablo Manzelli StudioChu
Typography:
Futura Bold
Launched:
November 4, 2001
Locomotion received another new image in November 4, 2001 named Locomotion City. The identity was designed by StudioChu (Julian Pablo Manzelli) a few months before Claxson's stake in Locomotion were sold to Corus Entertainment.
The logo was slightly tweaked on April 25, 2004, with the branding being designed by Argentinian studio Steinbranding.
2005
This was only used for two month (June to July 2005) as an onscreen bug, after HBO Latin America take over the operations of the network, in preparation to the Animax debut.
Animax
2005–2010
On January 18, 2005, Sony Pictures Entertainment adquired Locomotion, which was eventually replaced by Animax on July 31, 2005 (adopting the name of an already existing Japanese channel owned by Sony as well).
Alternate logo only used in promotionals and ads until 2006.
In 2010, Animax unveiled a new logo designed by MOcean, as part of a restructuration in which all the Anime-related content would be completely removed from its programming in favor of airing Live-actions shows targeted to a teen/adult audience (change that already began happening in 2009). However, this logo became short-lived (lasting less than a year) as the channel ceased operations on May 1, 2011.
Sony Spin
2011–2014
Sony Spin was launched on May 1, 2011, in replacement of Animax. Contrary to its predecessors, Sony Spin wasn't well received by the public, causing low-ratings during its 3 years of life-span that led to its shutdown on July 1, 2014, in South America and on July 31, of the same year, in Mexico, Central-America and the Caribbean.
1 Most channels distributed in Spanish-speaking Latin America by Ole Distribution. Brazil distribution and marketing are handled by Globo; except for E! and DreamWorks, whose Brazilian versions are also operated by NBCUINSLA and distributed by Ole Distribution 2 Except in Mexico, where distribution are handled by Televisa Networks 3 Distribution only. Operations are done by WarnerMedia Latin America
