Lifetime (Latin America)

This page only shows primary logo variants. For other related logos and images, see: Other

1996–1999	1999–2001	2001–2004	2004–2005	June–July 2005	2005–2010
2010–2011	2011–2014	2014–2017	2017–2020	2020–present

Locomotion (first era)

1996–1999

Designer:  Firehouse 101

Typography:  Custom

Launched:  November 4, 1996

Lifetime was originally launched as Locomotion in Latin America and the Caribbean on November 4, 1996. Broadcasting from Miami, Florida, U.S.A., the channel only had 3 different audio tracks including Spanish, Portuguese and English (as an optional audio track). Originally devoted to the Hearst Entertainment library. It later expanded its service into the Iberian Peninsula and parts of the United States in 1997.

1999–2001

Designer:  Unknown

Typography:  Futura

Launched:  November 1, 1999

Locomotion received a new image on November 1, 1999. After the channel became adult-oriented with alternative animation and Japanese anime content starting early that year.

2001–2005

2001–2004

Designer:  Julian Pablo Manzelli StudioChu

Typography:  Futura Bold

Launched:  November 4, 2001

Locomotion received another new image in November 4, 2001 named Locomotion City. The identity was designed by StudioChu (Julian Pablo Manzelli) a few months before Claxson's stake in Locomotion was sold to Corus Entertainment.

Locomotion Animestation

2004–2005

Designer:  Steinbranding

Typography:  Futura Bold

Launched:  April 25, 2004

The logo was slightly tweaked on April 25, 2004, with the branding being designed by Argentinian studio Steinbranding.

Locomotion (second era)

June–July 2005

This was only used for two months (June to July 2005) as an onscreen bug, after HBO Latin America take over the operations of the network, in preparation to the Animax debut.

Animax

2005–2010

On January 18, 2005, Sony Pictures Entertainment acquired Locomotion, which was eventually replaced by Animax on July 31, 2005 (adopting the name of an already existing Japanese channel owned by Sony as well).

Alternate logo only used in promotionals and ads until 2006.

2010–2011

Designer:  MOcean Superestudio (on-air look)

Typography:  Unknown

Launched:  May 3, 2010

In 2010, Animax unveiled a new logo designed by MOcean, as part of a restructuration in which all the Anime-related content would be completely removed from its programming in favor of airing Live-actions shows targeted to a teen/adult audience (change that already began happening in 2009). However, this logo became short-lived (lasting less than a year) as the channel ceased operations on May 1, 2011.

Sony Spin

2011–2014

Designer:  Superestudio

Typography:  Bauhaus Md BT (modified)

Launched:  May 1, 2011

Sony Spin was launched on May 1, 2011, in replacement of Animax. Contrary to its predecessors, Sony Spin wasn't well received by the public, causing low-ratings during its 3 years of life-span that led to its shutdown on July 1, 2014, in South America and on July 31, of the same year, in Mexico, Central-America and the Caribbean.

Lifetime

2014–2017

Designer:  Troika Design Group

Typography:  Unknown

Launched:  July 1, 2014

On July 1, 2014, Sony Spin was replaced  with a local version of Lifetime (a joint-venture between A+E Networks and Sony Pictures Television).

2017–2020

Designer:  Primal Screen

Typography:  Avenir

Launched:  2017

2020–present

Designer:  Unknown

Typography:  Domaine Display Condensed Bold Italic

Launched:  2020