This page only shows primary logo variants. For other related logos and images, see:
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| 1996–1999 | 1999–2001 | 2001–2004 | 2004–2005 | 2005 | 2005–2010 |
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| 2010–2011 | 2011–2014 | 2014–2017 | 2017–2020 | 2020–present | |
Locomotion
1996–1999
Lifetime was launched in Latin America as Locomotion on November 4, 1996.
1999–2001
Locomotion received a new image on November 1, 1999
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SVG NEEDED |
2001–2005
2001–2004
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Locomotion received another new image in November 4, 2001 named Locomotion City. The identity was designed by StudioChu (Julian Pablo Manzelli).
2004–2005
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SVG NEEDED |
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The logo was slightly tweaked on April 25, 2004, with the branding being designed by Argentinian studio Steinbranding.
2005
This was only used for one month (July 2005) as an onscreen bug.
Animax
2005–2010
Animax replaced Locomotion on July 31, 2005.
Alternate logo only used in promotionals and ads until 2006.
2010–2011
Sony Spin
2011–2014
Lifetime
2014–2017
On July 1, 2014, Sony Spin was replaced with a local version of Lifetime. (a joint-venture between A+E Networks and Sony Pictures Television)
2017–2020
2020–present
