Lifetime was originally launched as Locomotion in Latin America and the Caribbean on November 4, 1996. Broadcasting from Miami, Florida, U.S.A., the channel only had 3 different audio tracks including Spanish, Portuguese and English (as an optional audio track). Originally devoted to the Hearst Entertainment library. It later expanded its service into the Iberian Peninsula and parts of the United States in 1997.
November 1, 1999
Locomotion received a new image on November 1, 1999. After the channel became adult-oriented with alternative animation and Japanese anime content starting early that year.
Julian Pablo Manzelli StudioChu
November 4, 2001
Locomotion received another new image in November 4, 2001 named Locomotion City. The identity was designed by StudioChu (Julian Pablo Manzelli) a few months before Claxson's stake in Locomotion were sold to Corus Entertainment.
In 2010, Animax unveiled a new logo designed by MOcean, as part of a restructuration in which all the Anime-related content would be completely removed from its programming in favor of airing Live-actions shows targeted to a teen/adult audience (change that already began happening in 2009). However, this logo became short-lived (lasting less than a year) as the channel ceased operations on May 1, 2011.
Sony Spin was launched on May 1, 2011, in replacement of Animax. Contrary to its predecessors, Sony Spin wasn't well received by the public, causing low-ratings during its 3 years of life-span that led to its shutdown on July 1, 2014, in South America and on July 31, of the same year, in Mexico, Central-America and the Caribbean.
1 Most channels distributed in Spanish-speaking Latin America by Ole Distribution. Brazil distribution and marketing are handled by Globo; except for E! and DreamWorks, whose Brazilian versions are also operated by NBCUINSLA and distributed by Ole Distribution 2 Except in Mexico, where distribution are handled by Televisa Networks 3 Distribution only. Operations are done by WarnerMedia Latin America