Lifetouch Inc. (originally known until 1984 as National School Studios) is an American photography company based in Eden Prairie, Minnesota. It primarily specializes in school photography through its Lifetouch National School Studios subsidiary, but has also provided photography services for families, schools, and places of worship. It is best known for its annual fall "Picture Day" tradition, in which all faculty, students, and teachers of a school get their customized protraits taken, primarily for use in a school's print and digital materials, such as yearbooks, presentations, and personal decoration.
National School Studios[]
1936–1969[]
LOGO MISSING
National School Studios was officially incorporated in March 1948.
On August 1, 1984, National School Studios became present-day Lifetouch Inc., accompanied by the relaunching of its divisions, including National School Studios as Lifetouch National School Studios. Then-president of the company Richard P. Erickson said at the time that this famous script-based logo "looks like we’re signing our work."
This logo is still used as a secondary logo as it still appears on print photographs. It is also still used at its Eden Prairie, MN headquarters, as well as Prestige Portraits locations. It also still briefly appeared on its website when the next logo was introduced, being used until the closure of Shutterfly's acquition of Lifetouch on April 2, 2018.
2017–present[]
Designer:
Unknown
Typography:
Unknown
Launched:
Late 2017 (soft-launch) April 2, 2018 (official)
In late 2017, a sans serif wordmark logo was introduced. It was initially used in tandem with the previous logo.
On January 30, 2018, it was announced that Shutterfly would buy Lifetouch in an all-cash deal worth $825 million. The acquisition was finalized on April 2, 2018,[1] when this logo became the primary logo.
