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2016–present[]

Lifewtr
Designer:  Lloyd&Co.
Typography:  Circular Bold
Launched:  December 2016

Lifewtr was first introduced by PepsiCo in December 2016, with distribution ramping up toward the middle of 2017. Legally, it falls under the same division as SoBe; upon Lifewtr's wider release, the shrinking SoBe Life Water brand was rebranded to SoBeWater.