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Lifewtr

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2016–present[]

Lifewtr
Designer:  Lloyd&Co.
Typography:  Circular Bold
Launched:  December 2016

Lifewtr was first introduced by PepsiCo in December 2016, with distribution ramping up toward the middle of 2017. Legally, it falls under the same division as SoBe; upon Lifewtr's wider release, the shrinking SoBe Life Water brand was rebranded to SoBeWater.


  V • T • E 
Subsidiaries

Frito-Lay, Inc. (Canada | China) | The Quaker Oats Company | Tropicana Brands Group1 | Matutano Snack Ventures, S.A. | Sabritas, S. de R.L. de C.V. | PepsiCo Alimentos | Gamesa | Marbo Product | Pepsi-Cola Venezuela2 | Pepsi-Cola Products Philippines, Inc.8 | Sabra Dipping Company3 | Star Foods | Pepsi Lipton5 | PepsiCo Canada | PepsiCo Polska | PepsiCo Snacks | Evercrisp | Chipy | Elma Chips | Tasty | Tesalia-CBC

Former subsidiaries: Pepsi-Cola Indobeverages7 | North American Van Lines | Wilson Sporting Goods | Indofood Fritolay Makmur7

  V • T • E 
Part of PepsiCo

Snack brands:
Cabritas | Cheetos | Cheezels | Chis Pop | Choco Cracs | De Todito | Gatolate | Lay's | Maniax | Mom's | Ramitas Evercrisp | Traga Traga

Discontinued and defunct:
Bun | Garritas | TakatePops

EvercrispLogo2017

Current beverage brands

  V • T • E 
A product of PepsiCo

Current brands
Pepsi (Diet · Light) | Pepsi Zero Sugar · Max · Black | Pepsi-Cola Soda Shop | Caffeine Free Pepsi (Diet) | Pepsi Twist (Black · Light) · Pepsi Lime (Diet · Brazil) | Pepsi Mango | Pepsi Wild Cherry (Max · Diet)

Programming
Pepsi's Play for a Billion | Pepsi Chart | Pepsi Smash

Video Games
Pepsiman

Subsidiary
Pepsi Lipton

Current bottlers
Pepsi-Cola Venezuela | Pepsi-Cola Products Philippines, Inc.

Limited editions/former brands
Jazz | Crystal Pepsi | Diet Crystal Pepsi | Nitro Pepsi | Pepsi AM | Diet Pepsi AM | Pepsi Apple Pie | Pepsi Azuki | Pepsi Baobab | Pepsi Berry | Pepsi Boom | Pepsi Cappuccino | Pepsi Cool | Pepsi Cherry Vanilla | Pepsi Caribbean Gold | Pepsi Cáfe | Pepsi Fresh | Pepsi Natural | Pepsi Blue | Pepsi Blue Hawaii | Pepsi Perfect | Pepsi Carnival | Pepsi Electric | Pepsi Fire | Pepsi Freeze | Pepsi Gold | Pepsi Ginga | Pepsi Ginger | Pepsi Green | Pepsi Holiday Spice | Pepsi Ice | Pepsi Ice Cream | Pepsi Ice Cucumber | Pepsi Kick | Pepsi Kona | Pepsi Light (US) | Pepsi Max Twist | Pepsi Mojito | Pepsi Mont Blanc | Pepsi Next | Pepsi One | Pepsi Pineapple | Pepsi Raging Razzberry | Pepsi Raw | Pepsi Red | Pepsi Retro | Pepsi Samba | Pepsi Shiso | Pepsi Strawberry Burst | Pepsi Strong Shot | Pepsi Summer Chill | Pepsi Summer Mix | Pepsi Tropical Chill | Pepsi True | Pepsi Vanilla | Pepsi White | Pepsi X

Pepsi 2023
  V • T • E 
A product of PepsiCo

Current brands
Mountain Dew (Caffeine-Free | Zero Sugar) | Diet Mountain Dew (Caffeine-Free) | Hard Mountain Dew | Mountain Dew Code Red (Zero Sugar) | Mountain Dew Voltage | Mountain Dew Baja Blast (Zero Sugar | Energy) | Mountain Dew LiveWire | Mountain Dew Game Fuel | Mountain Dew Kickstart | Mountain Dew AMP

Exclusive flavors
Goji Citrus Strawberry | 7-Eleven (Solar Flare) | Casey's (Overdrive) | Circle K/Kroger (Purple Thunder) | Dollar General (Maui Burst) | Food Lion (Uproar) | KFC (Sweet Lightning) | Sam's Club (Berry Monsoon) | Taco Bell (Baja Blast | Baja Midnight) | Walmart (Frost Bite, Frost Bite Zero Sugar) | Which Wich? (Vibe)

Limited edition/discontinued
Cold Fusion Freeze | Mountain Dew Distortion | Mountain Dew Ice | Label Series (Black Label, Green Label, White Label) | Mountain Dew Dew-S-A | Mountain Dew Fruit Quake | Mountain Dew Liberty Brew | Mountain Dew MDX | Mountain Dew VooDEW | Mountain Dew Pitch Black (Zero Sugar, Energy) | Mountain Dew Red | Mountain Dew Sangrita Blast | Spiked/Extra Series (Spiked Lemonade, Spiked Raspberry Lemonade) | Mountain Dew Sport | Mountain Dew Supernova | Mountain Dew White Out | Mountain Dew Baja Punch | Mountain Dew Baja Flash | Mountain Dew Cake-Smash | Mountain Dew Flamin' Hot | Mountain Dew Holiday Brew | Diet Mountain Dew Code Red | Diet Mountain Dew Ultra Violet | Mountain Dew Real Sugar | Southern Shock) | Mountain Dew Major Melon (Zero Sugar) | Mountain Dew Spark (Zero Sugar) | Mountain Dew Energy | Thrashed Apple | Atomic Blue | Cyclone

Promotions
DEWmocracy | FanDEWmonium | DEWcision 2016 | Dew Nation Rewards | DEWnited States | Year of Dew | 100 Days of Baja | Mountain Dew Gaming

Loyalty programs
DEW Nation HQ | Mountain Dew Gaming

Mountain Dew 2025

Other beverages: 7Up (international) | Aquafina | Bubly | Caleb's Kola | Concordia | Crush | Dr Pepper4 | Evervess | Gatorade (Gatorlyte | Propel) | Lifewtr | Lipton5 (Ice Tea | Brisk) | Mirinda | Mug Root Beer | Prigat | Pure Leaf5 | Rockstar Energy Drink | Sabores Golden | Slice (India) | SoBe (Water) | Sodastream | Starry (Zero Sugar) | Sting Energy Drink | Triple Kola

Tropicana Brands Group1: Copella | Dole6 | KeVita | IZZE | Naked Juice | Tropicana

Former beverage brands: Aquafina FlavorSplash | Aspen | Sierra Mist (Zero Sugar) | Slice (United States) | SoBe No Fear | Storm | Teem

Current food brands
3D's | Alvalle | Bare | Bénénuts | Bluebird | Cap'n Crunch | Cheese Tris | Cheetos (China) | Chester's Popcorn | Chester's Puffcorn | Chipsy | Clipsy | Cracker Jack | Cracker Jill | Doritos (UK & Ireland) | Duyvis | Fritos | Funyuns | Gamesa | Grandma's | Gud | Imag!ne | Jack's | Kurkure | Lay's (Arabia | China | Japan | Taiwan | Thailand | Chipsy) | Life | Maker | Margarita | Mariyka | Matador | Matutano | Maui Style | Miss Vickie's | Munchies | Munchos | NatuChips | Near East | Nobby's Nuts | Nut Harvest | Off The Eaten Path | Oven Baked (Oven Baked Tostitos) | Pardon | Pearl Milling Company | Pepito | PopCorners | Pipers Crisps | Quaker | Red Rock Deli | Rold Gold | Roni (Rice-A-Roni | Pasta Roni) | Ruffles | Sabra | Sabritas | Sabritones | Sakata | Santitas | Simba Chips | Siete | Simply | Smartfood | Smith's Chips | Snack a Jacks | Sonrics | Star (Poland | Romania, Bulgaria and Moldova) | Sunbites | Sunchips | Stacy's (Pita Chips) | Toddy | Tortees | Tostitos | Twisties | Uncle Chipps

  V • T • E 
Owned by PepsiCo via Frito-Lay

Current brands
Bugles | Cheetos | Chipsticks | Crinkles | Doritos | Frazzles | French Fries | Max (Strong) | Monster Munch | Baked | Quavers | Salt & Shake | Sensations | Snack a Jacks | Squares | Sunbites | Wotsits (Crunchy | Giants)

Former/discontinued brands
Doritos Roulette | Baked Stars | Doritos Stax | Extra Crunchy | Hoops and Crosses | Lights | Max Double Crunch | Mediterranean | Mighty Lights | MixUps | Pops | Potato Heads | Ruffles | Shots | Snaps | Sundog | Tear 'n' Share | Tiger Nuts | Weenie Wotsits | Wotsits Wafflers | Wotsits Twisted | Poppables | Hint of Salt | Walkers Stax | Market Deli

Walkers 2021

Former food brands: Aliva (India) | Coqueiro | Mabel | Star Chips
Former restaurants: California Pizza Kitchen | Chevy's | D'Angelo Sandwich Shops | East Side Mario's | Hot 'n Now | Kentucky Fried Chicken | Pizza Hut | Taco Bell

Notes
1 Joint venture with PAI Partners (61%).
2 Joint venture with Empresas Polar.
3 Joint venture with Strauss Group.
4 Canada and Oceania only.
5 Joint venture with Unilever.
6 Juices only, used under license.
7 Former joint venture with Indofood.
8 Joint venture with Lotte Chilsung Beverage (Lotte Group).
PepsiCo (2025)
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