In 2017, to coincide with the opening of Little Caesars Arena, the company launched a slightly updated logo, which removed the Caesar's chest hair, updated the wreath, and updated the toga to have hidden letters spelling "LC" for "Little Caesars". The company also started using the updated Caesar in its advertising, replacing the more cartoonish Caesar that had been used in ads since the 1980s with Flash animation. The font of the lettering remains the same as it was from the first logo from 1971, albeit modified.
