After a de-merger with Granada and Compass Group in 2001, the logo was modernised as part of the 'New Choices' makeover.
The logo of Little Chef on the website. (2004-2006)
2009–2011[]
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The logo was significantly altered in 2009. 'Charlie' now wears a proper Chef's Jacket and the tray he holds had been made a lot smaller. Although this was the official logo for four years, only two branches received the new branding: York and Kettering.
In 2011, Little Chef finally refurbished more of its restaurants as part of its 'Wonderfully British' makeover. The logo was changed completely for the first time in decades, especially the words 'Little Chef" which is now written in a handwriting style. 'Charlie' has been slightly slimmed down and wears a different hat, he no longer carries a tray of any kind and he is more detailed than before.
This logo placed 8th in the 2011 Brand New Awards.
In 2018, Euro Garages licence to use the Little Chef brand name expired. Branches yet to be closed or converted to other brands such as Starbucks were rebranded as EG Diners.