Logopedia
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1957-196? 196?-1978 1978-1980 1980-1985
1957-196? 196?-1978 1978-1980 1980-1985

Li'l General[]

1957-196?[]

Lil General - 1957

196?-1978[]

Lil General - 1960s

In 1968, Li'l General was purchased by unrelated food company General Host Corporation.

1978-1980[]

Lil General - 1978
Designer:  Unknown
Typography:  Introspect Bold
Launched:  January 1978

Little General[]

1980-1985[]

Little General - 1980
Designer:  Unknown
Typography:  Custom
Launched:  May 15, 1980

In May 1980, a revised store identity was introduced in a bid to modernize the chain, ditching the cartoon mascot and going all-in on a sleek geometric symbol and re-spelled name. In 1984, Little General was sold to Circle K, who began converting Little General locations to their own stores in May 1985.

Little General
Circle K
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