Franchises
American Girl | Barbie (Signature) | Bob the Builder | Creatable World | Hot Wheels | Little People | Matchbox | Max Steel | Masters of the Universe | Mega Bloks (Mega Construx) | Monster High (Ever After High | Enchantimals) | Polly Pocket | Thomas & Friends | Barney & Friends | Angelina Ballerina | Fireman Sam | Pingu | Rubbadubbers | Oswald | Kipper | Wobbly Land | Mike the Knight | Rainbow Magic
Licensed
Disney (Disney Fairies | Disney Princess | Frozen) | Minecraft | Jurassic World | WWE | Pixar (Toy Story | Cars)
Games
Scrabble | Uno (Hearts | Attack | Car-go Fun | Splash | Spin | Stacko | Junior | Wild Jackpot | Showdown | Dos | Flip! | Remix) | Pictionary
Subsidaries
Fisher-Price | Mega Brands | Mattel Television | Mattel Films | Mattel Creations
Defunct
Tyco Toys | Lyrick Studios | HIT Entertainment | HIT Video | HIT Wildlife | HIT Home Entertainment | HIT Consumer Products | Intel Play | Intellivision | Mattel Brands | Mattel Interactive | Gullane Entertainment (Britt Allcroft Productions | Quality Family Entertainment | QFE Home Entertainment) | Bluebird Toys | Ideal Toy Company | Playground Productions | My Scene
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