Liverpool FC's first logo badge. Heavily based upon the Liverpool City Coat of Arms.
Liverpool FC's alternate logo used from the late 1940s to 1980s in merchandise, matchday programmes, letterheads and more. Simplifying the previous logo by reducing it down to the "Liverbird" in the center. A Fictional animal used as the city of Liverpools mascot.
This varients adds the iconography of the "shankley gate" archway. An iconic design feature named to commemorate well regarded club manager "Bill Shankley" at thier home stadium in Antfield, Liverpool. The gate importantly features the slogan of the club "you'll never walk alone" a nod to the clubs 100 years of history.
The edition of the 2 torches was made as a tribute in memory of the tragic events at a Hillsborough stadium match in 1989. In which 97 people, mostly LFC fans, had lost their lives.
The decision to remove the 2 torches and other important iconography on the flag was taken with much controversy. With the old version of the logo still often being used to represent the club. However in the 2013 version of the clubs kit (Jersey) the designers added the 2 torches to the neckline, along with number 96 to commemorate those who had died in the Hillsborough disaster. Where it has remained since.
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