Loading was a Brazilian free-to-air TV channel launched by Spring Comunicação on December 3rd, 2020, replacing Ideal TV on digital TV platforms. The channel featured geek and gaming content, eSports, Asian productions - anime, tokusatsu, Korean dramas, K-pop music, etc. -, cartoons, series and films.
July–August 2020 (pre-launch)[]
Pre launch logo registered on Instituto Nacional da Propriedade Industrial (INPI) on July 30, 2020.
Pre launch logo registered on Instituto Nacional da Propriedade Industrial (INPI) on August 5, 2020.
November 2020 (unused)[]
December 2020–2021[]
Designer:
Unknown
Typography:
Unknown
Launched:
November 11th, 2020 (first unveiling) December 7th, 2020 (official launch)
The official logo was unveiled on November 11th, 2020, when it announced its launch and contributors on social media. The channel was launched on December 7th.
However, Loading ended all of its original programming and fired all employees on May 27th, 2021 after their main sponsor left the channel. On November 28th, the channel was shut down and replaced by Ideal TV.
